Business Services · Topic
Digital Marketing
3 articles from Business Services practitioners
WSJ's Journal House at Cannes Lions 2026 put AI, trust, and brand relevance at the center of marketing's biggest week
WSJ's Journal House brought together CMOs from Mercedes-Benz, American Eagle, JPMorganChase, and more at Cannes Lions 2026 to debate AI, trust, and experiential
How State Farm's partnership with Dude Perfect highlights creator class sponsorship
State Farm partners with Dude Perfect as the new presenting partner for "Overtime," marking a significant step into the creator economy's growing influence. This collaboration highlights corporate interest in leveraging digital creators for brand engagement.
Choosing the Right Marketing Microphone
Businesses must strategically shift budget allocation toward digital channels to capture their share of record advertising spending