Digital Marketing

First Page Sage says AI referrals reached 6.2% of sessions in its client panel

First Page Sage data shows AI assistant referrals rising from 0.1% to 6.2% of sessions since 2023, while CX leaders rethink loyalty as discovery shifts off-site

Movemint brings its marketing tools into bank core systems

Movemint says its embedded personalization platform, long used by credit unions, is now available to banks and plugs into core, digital, and contact-center stac

The Early Scale: Rolls-Royce Reports 50%-Plus Order Surge as AI Rewires Power Procurement

Rolls-Royce's data center energy orders jumped 50%-plus. Amazon grew 20% in Q2. Watsco runs 37% of revenue through digital channels. And institutional investors just put $15M behind B2B creator marketing. Five minutes of intelligence for operators who can't afford to be slow.

The Early Scale: AI Is Deployed Everywhere. It's Working Nowhere Near Expectations.

Enterprise AI is deployed in 57% of companies but only 11% are hitting their goals. A $1.5B joint venture just launched on the thesis that implementation, not model quality, is the real battleground. And 90% of CMOs say AI has already changed how buyers find brands.

B2B enterprises are missing from AI answers despite strong organic rankings, NEWMEDIA.COM analysis finds

Large B2B brands rank well in search but stay invisible in AI-generated answers, costing them early-stage buyer consideration before any human contact.

WSJ's Journal House at Cannes Lions put AI, trust, and brand relevance at the center of marketing's biggest week

WSJ's Journal House brought together CMOs from Mercedes-Benz, American Eagle, JPMorganChase, and more at Cannes Lions to debate AI, trust, and experiential marketing

How State Farm's partnership with Dude Perfect highlights creator class sponsorship

State Farm partners with Dude Perfect as the new presenting partner for "Overtime," marking a significant step into the creator economy's growing influence. This collaboration highlights corporate interest in leveraging digital creators for brand engagement.

Choosing the Right Marketing Microphone

Businesses must strategically shift budget allocation toward digital channels to capture their share of record advertising spending