Business Purchasing

The Early Scale: Friday, July 10, 2026

Microsoft embeds 6,000 engineers into enterprise clients. 94% of B2B buyers research vendors inside AI tools before talking to sales. And half of all enterprises have already had an AI security incident — with half still carrying no governance plan. Friday's edition covers the three moves reshaping B2B right now.

B2B vendor research has moved inside AI tools. Here's what that means for your sales funnel.

94% of B2B buyers now use LLMs during purchasing, and Microsoft Copilot alone has 15M paid enterprise seats shaping vendor shortlists.