Business Services · Topic
Brand Visibility
3 articles from Business Services practitioners
72% of B2B software buyers now use ChatGPT to evaluate vendors, and most brands aren't showing up
New benchmarks reveal AI search has reshaped B2B vendor discovery, but 51% of tech brands have zero citations across major LLMs.
How State Farm's partnership with Dude Perfect highlights creator class sponsorship
State Farm partners with Dude Perfect as the new presenting partner for "Overtime," marking a significant step into the creator economy's growing influence. This collaboration highlights corporate interest in leveraging digital creators for brand engagement.
Takeway AMI – Innovation and Leadership
At industry gatherings, the real story often unfolds not just on the stage, but in the subtle signals of competition, collaboration, and brand presence woven throughout the floor. The recent AMI Single Serve Coffee Conference underscored how even modest investments in visibility—like a well-placed sponsorship or a ubiquitous lanyard—can transform perception and spark…