Business Services · Topic
2 articles from Business Services practitioners
WSJ's Journal House at Cannes Lions 2026 put AI, trust, and brand relevance at the center of marketing's biggest week
WSJ's Journal House brought together CMOs from Mercedes-Benz, American Eagle, JPMorganChase, and more at Cannes Lions 2026 to debate AI, trust, and experiential
How State Farm's partnership with Dude Perfect highlights creator class sponsorship
State Farm partners with Dude Perfect as the new presenting partner for "Overtime," marking a significant step into the creator economy's growing influence. This collaboration highlights corporate interest in leveraging digital creators for brand engagement.
