Business Services · Topic
2 articles from Business Services practitioners
B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research
AI search tools like ChatGPT and Perplexity are changing how enterprise buyers find vendors, forcing B2B PR agencies to add LLM optimization to their core servi
B2B vendor research has moved inside AI tools. Here's what that means for your sales funnel.
94% of B2B buyers now use LLMs during purchasing, and Microsoft Copilot alone has 15M paid enterprise seats shaping vendor shortlists.
