Business Services · Topic
2 articles from Business Services practitioners
B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research
AI search tools like ChatGPT and Perplexity are changing how enterprise buyers find vendors, forcing B2B PR agencies to add LLM optimization to their core servi
72% of B2B software buyers now use ChatGPT to evaluate vendors, and most brands aren't showing up
New benchmarks reveal AI search has reshaped B2B vendor discovery, but 51% of tech brands have zero citations across major LLMs.
