B2b Services

AI-generated RFQs are flooding B2B inboxes. Here's how one manufacturer filtered the noise

As AI tools let buyers blast polished RFQs to dozens of suppliers in minutes, specialist firms are discovering that more inquiries doesn't mean better opportuni

B2B services market heats up as demand for outsourced expertise drives a new wave of provider investment

The B2B services sector is expanding fast, with consulting alone projected to hit $260.5B. Here's what it means for enterprise buyers.

B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research

AI search tools like ChatGPT and Perplexity are changing how enterprise buyers find vendors, forcing B2B PR agencies to add LLM optimization to their core servi

B2B data market heads toward $15 billion, but data quality gaps threaten enterprise ROI

The B2B data market is projected to hit $15 billion by 2030, yet persistent data quality issues are undermining the returns enterprises expect.

REV Partners brings AI-powered revenue operations to B2B go-to-market teams

REV Partners LLC offers full-service revenue operations, combining CRM strategy, system integrations, and AI-driven GTM engineering for B2B companies.

Tonja Ashley Reflects on Collaboration, Growth, and Standout Leadership at the IPS Global Sales Meeting 2026

Global sales meetings are often measured by numbers—targets hit, pipelines filled, strategies refined—but their real value lies in the human connections and shared perspective they create across an organization. When teams from different functions come together, especially custom

Global Alignment in Action: Insights from Dirk de Mulder at the IPS Global Sales Meeting in Mexico City

In an increasingly interconnected manufacturing landscape, global alignment is no longer a strategic advantage—it’s a necessity. Companies like TekniPlex are leaning into this reality by rethinking how their teams collaborate across continents, recognizing that innovation often h

IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and cu

IPS Global MKT Meet NYC 2026 - Virginia Murray on Leading the Next Era of Marketing at TekniPlex

In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progr

Takeway AMI – Innovation and Leadership

At industry gatherings, the real story often unfolds not just on the stage, but in the subtle signals of competition, collaboration, and brand presence woven throughout the floor. The recent AMI Single Serve Coffee Conference underscored how even modest investments in visibility—like a well-placed sponsorship or a ubiquitous lanyard—can transform perception and spark…