B2b Buyers

B2B digital commerce is restructuring fast, and distributors that aren't moving are already behind

From Fastenal's Q2 digital gains to GPC's industrial split, B2B distributors are racing to align their commerce structures with digital-first buyers.

The Early Scale: Anthropic and Blackstone launch $1.5B AI implementation firm Ode, betting deployment beats model-building

Anthropic and Blackstone bet $1.5B that AI deployment beats model-building. Westinghouse files for IPO as a power supply crunch tightens. And 94% of B2B buyers fact-check their AI research with peer reviews. Here's what smart operators do about all three.

The Early Scale: 94% of B2B Buyers Fact-Check AI Research. Vendors Are Losing the Trust War.

94% of B2B buyers are fact-checking AI research outputs. The buying cycle is collapsing before vendors see a lead. And a $1.5 billion joint venture just launched on the premise that the real AI problem was never the model — it was always the implementation. Here's what that means for your week.

B2B e-commerce now outpaces retail online sales by more than 3x — what that means for procurement teams

Global B2B e-commerce dwarfs consumer retail online, driven by millennial buyers demanding digital procurement. Here's what operators need to evaluate.

The Early Scale: Microsoft Embeds 6,000 Engineers as 94% of B2B Buyers Research Vendors Inside AI Tools

Microsoft embeds 6,000 engineers into enterprise clients. 94% of B2B buyers research vendors inside AI tools before talking to sales. And half of all enterprises have already had an AI security incident — with half still carrying no governance plan. Friday's edition covers the three moves reshaping B2B right now.