Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Dr Epps on the Crafted Journey

The article titled 'Dr Epps on the Crafted Journey' discusses insights and experiences shared by Dr Epps, focusing on professional growth and creativity in the business-services sector. Suzy DeLine from Digital Artisans explores these themes through a personalized narrative. The piece aims to inspire individuals in similar industries to embark on their own crafted journeys.

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Promoted content from Digital Artisans on MarketScale.

By Suzy DeLine ·
Share

Key takeaways

01

Dr Epps shares insights on professional growth.

02

The article emphasizes creativity in business services.

03

Suzy DeLine explores crafted journeys in professional contexts.

Get featured

Want MarketScale to feature Business Services?

Book a 15-minute demo and we'll map your Business Services expertise to the content buyers are searching for.

Book a demo

Dr. Elvis Epps did not set out to become an educator. He joined the US Navy in 1982, traveled to Singapore, Japan, the Caribbean, the Persian Gulf, and beyond, and eventually left the service when he recognized that a military lifestyle and a growing family could not coexist on his terms. His entry into education came at his wife's suggestion. He filled out applications, a school called back, and what followed was a thirty-year career spanning classroom teaching, assistant principal roles, and nearly two decades as a school administrator. That unplanned beginning, he says, turned out to be a calling.

Before education, the Navy gave Epps something his hometown of Jackson, Mississippi had not. Growing up in what he describes as a third-rate education system for African American men in the seventies, no guidance counselor ever spoke to him about college. He reached higher education on the strength of nine athletic scholarship offers in track and field, plus a music scholarship and a basketball offer. The exposure he gained through military service, meeting people across continents and economic circumstances, shaped the leader he would become decades later in a Palm Beach County high school.

A turnaround built on accountability and trust

In February 2017, the Palm Beach County Schools superintendent called Epps into his office and asked him to take over a struggling high school on an interim basis. The school carried a reputation rooted in events from two decades earlier, and community members still associated it with gang activity long after conditions had changed. Epps arrived to a graduation rate sitting at 78 percent and a campus where, by his own account, some staff did not share a vision centered on loving students first. He moved quickly, restructuring personnel, retraining teachers, and tracking attendance with enough precision to discover that students who had moved out of state months earlier were still on rosters inflating absentee figures.

The results accumulated steadily. By his final years leading the school, the graduation rate had climbed past 90 percent, peaking at 95.6 percent. The Hispanic student graduation rate, a group he describes as largely first-year learners to American schools, rose from roughly 46 percent to approximately 88 percent and continued climbing after he left. Teacher absenteeism fell from 8 percent to 1.8 percent. Epps is direct about what drove those numbers: "I am the protector of their instructional time. It means nothing interferes with your instructional time." That principle guided every decision, from removing disruptive students to quietly brokering transfers for teachers who were, in his words, good people in the wrong environment, placing them with principals whose school populations would be a better fit rather than simply letting those teachers go.

The team behind the numbers

Epps is consistent on one point: the outcomes belonged to a team. He points to his school secretary, Ms. Spooner, a bilingual staff member he recruited from the student services office after watching her interact with students without ever rushing them away. She became an informal translator, a keeper of institutional memory from her earlier years at a feeder elementary school, and a quiet logistical anchor who made sure, via a code phrase about a package on his desk, that a principal who never slowed down still managed to eat lunch. He also credits assistant principal Tracy Bailey, who pulled struggling students into her office, pulled up their test scores, and told them directly that she would see them to graduation, and Alicia Taylor, a mathematics leader who managed the master schedule with precision and whose department never required his intervention.

A former student summed up the arc of the turnaround in a chance encounter at church two months before the podcast conversation. The student told Epps plainly: "We didn't like you when you came. We were doing our own thing, and you came in and brought some order. We didn't get it at first. But once the school shifted, turned around, all of us start saying, now we see. This is where he's taking us." That shift in student perception, from resistance to buy-in, reflected a deliberate rebranding effort. Epps consistently told staff and students that people from across the country would come to see what they were building. When celebrity chef Guy Fieri visited the campus, spoke to students in the auditorium about his own career beginnings, and presented the culinary department with a $20,000 check, it validated a promise Epps had made repeatedly to a community that had reason to be skeptical.

Since retiring from school administration four years ago, Epps has continued working in leadership training and development, serving government agencies, private and public organizations, and nonprofit entities. The through line from Navy recruit to school turnaround specialist to leadership consultant is less a straight path than a series of orders accepted and acted on. His framework has not changed much: identify the right people, give them room to lead, hold the line on what matters, and, as he puts it, drop positivity into their buckets before they run dry.

Digital Artisans

Part of this channel

Digital Artisans

Career stories from professionals who built something worth talking about.

Visit the channel

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Suzy DeLine
Suzy DeLineContent Strategist / Podcast Storytelling for Thought Leadership

In today's marketing environment, with an explosion of AI-generated content, authentic customer and partner voices captured on video is the most compelling demonstration of your company's value. From building out Intuit's Firm of the Future, Adobe's Creative Leaders program, and PayPal's Marketscale video content program, Suzy has the process, platform, and personal experience to help your brand tap its biggest advocates. Suzy is a results-driven marketing professional with extensive experience in digital marketing, content strategy, and customer-centric storytelling. Proven track record of developing innovative marketing programs that drive engagement and deliver measurable business impact. She is a strategic thinker who excels at translating complex technical offerings into compelling narratives across B2B environments. Suzy has led initiatives at PayPal, VMware, Adobe, Intel Corporation, and Intuit, utilizing training in Marketing and Video Production/Theater from Northwestern University. Known for being a collaborative teammate who makes working together both efficient and enjoyable, fostering positive team dynamics while delivering exceptional results. https://www.digitalartisans.biz/

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

Wall Street is split on Circle: TD Cowen sees 31% upside while Morgan Stanley cuts its target by 64%

Wall Street is split on Circle: TD Cowen sees 31% upside while Morgan Stanley cuts its target by 64%

TD Cowen initiated Circle with a buy rating and set a target price of $82, indicating a potential upside of 31%. In contrast, Morgan Stanley reduced its target price for Circle to $38 due to perceived gaps in stablecoin utility among enterprise operators. The differing perspectives highlight contrasting views on Circle's market potential.

  • 01TD Cowen set a target price of $82 for Circle, suggesting a 31% upside.
  • 02Morgan Stanley adjusted its target for Circle to $38 due to stablecoin utility issues.
  • 03Circle's potential is viewed differently by financial analysts, demonstrating market uncertainty.

Aug 14, 2026

The Early Scale: CNBC: IBM partners with OpenAI to boost enterprise AI

The Early Scale: CNBC: IBM partners with OpenAI to boost enterprise AI

IBM has partnered with OpenAI to enhance its enterprise AI solutions, aiming to improve B2B digital commerce and provide faster drug discovery. The partnership will allow IBM to leverage OpenAI’s technology, increasing its capability in AI-driven solutions for enterprises. The advancements in AI are anticipated to reduce drug discovery times significantly, impacting the pharmaceutical industry positively.

  • 01IBM is collaborating with OpenAI to enhance enterprise AI solutions.
  • 02AI is accelerating drug discovery processes, slashing development times to months.
  • 03B2B digital commerce is outpacing traditional market channels.

Aug 14, 2026

B2B digital commerce is outpacing broader e-commerce growth as distributor data confirm the shift

B2B digital commerce is outpacing broader e-commerce growth as distributor data confirm the shift

B2B digital commerce is growing more rapidly than the overall e-commerce market, as evidenced by significant digital sales growth reported by companies like Wesco, Watsco, and Fastenal in Q2 2026. This indicates a strong shift towards B2B e-commerce adoption. The trend suggests that digital transformation is significantly impacting the business services sector.

  • 01Wesco, Watsco, and Fastenal all reported double-digit digital sales growth in Q2 2026.
  • 02B2B e-commerce is growing faster than the overall e-commerce market.
  • 03The business services sector is experiencing a strong digital transformation shift.

Aug 13, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

About the Expert

Suzy DeLine
Suzy DeLine

Content Strategist / Podcast Storytelling for Thought Leadership

In today's marketing environment, with an explosion of AI-generated content, authentic customer and partner voices captured on video is the most compelling demonstration of your company's value. From building out Intuit's Firm of the Future, Adobe's Creative Leaders program, and PayPal's Marketscale video content program, Suzy has the process, platform, and personal experience to help your brand tap its biggest advocates. Suzy is a results-driven marketing professional with extensive experience in digital marketing, content strategy, and customer-centric storytelling. Proven track record of developing innovative marketing programs that drive engagement and deliver measurable business impact. She is a strategic thinker who excels at translating complex technical offerings into compelling narratives across B2B environments. Suzy has led initiatives at PayPal, VMware, Adobe, Intel Corporation, and Intuit, utilizing training in Marketing and Video Production/Theater from Northwestern University. Known for being a collaborative teammate who makes working together both efficient and enjoyable, fostering positive team dynamics while delivering exceptional results. https://www.digitalartisans.biz/

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512