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The default action at an event is to snap a few photos and post them. However, a photo of a booth tells the 95% of your audience who weren't there almost nothing. Video immerses them in the experience. Here's why video trumps photos and how to capture it easily.

Pro tip: 95% of your audience wasn't at the event. Be their eyes. A photo can't do that, but 30 seconds of video can.

Be the Eyes for the 95% Who Weren't There

Most of your audience didn't attend the event. A photo of the booth or stage offers a static moment without context. A short video, however, can convey the energy, conversations, and highlights. Video is the only format that truly shares the experience with those who weren't there. That's the essence of event content, and photos fall short.

Use a 30-Second Walking Commentary as the Minimum Viable Video

You don't need a full production setup. The simplest event video is 30 seconds of you walking through the space with your phone, narrating what you see. "Here's the floor, here's what's drawing the most attention, here's something unexpected." Walking adds motion, commentary provides context, and 30 seconds is enough to give someone an insider's view. This simple approach already surpasses a photo.

Know When to Post Directly vs. Upload for an Edit

There are two options for your clip. If it's a raw, in-the-moment take that works as-is, post it directly to LinkedIn while the event is live and the timing is crucial. If you want the footage polished with lower thirds, branding, and edits, upload it to MarketScale for professional editing. The rule of thumb: post raw for timeliness, upload for an edit when creating a more produced piece.

Try It This Week

At your next event, instead of reaching for the camera to take a photo, switch to video and record a 30-second walking commentary. Post the raw take to LinkedIn if it stands well on its own, or upload it to MarketScale for an edit if it needs refinement. Either way, your audience will feel like they were there.

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