Why User-Generated Content Works

A professional crew might capture 30 hours at the booth, but fifty employees and partners with phones can capture 300 hours across the entire event. Treating attendees and employees as a distributed UGC team provides reach and authenticity that no single camera can deliver.

Who to Feature

  • Employees attending the event: Booth staff, executive attendees, and sales reps walking the floor.
  • Partners and customers: Those who agreed to be part of the capture.
  • Speakers and panelists: From your team.

How to Capture Content

  • A week before the event, send every internal attendee a Request through MarketScale with three prompt types: a 30-second booth selfie, a 60-second "who I met today," and a 90-second "what I heard."
  • Use Chat to draft a participant-friendly capture brief.
  • For longer-form content, pair the UGC with Remote recording for post-event reflections.
  • Stitch the best clips into a compilation video.
  • For polished anchor pieces, book an Onsite Video Booking at the booth for the same days.

Reusing UGC: The 1:10 Framing

One UGC-led event can be transformed into:

  1. A daily UGC compilation reel.
  2. A 3-minute event recap stitched from employee and attendee clips.
  3. Per-employee LinkedIn posts, each in their voice.
  4. A partner-co-branded clip for each participating partner.
  5. A blog post on "what our team heard at [event]."
  6. A sales-enablement library of attendee-facing clips.
  7. A recruiting asset showing the company in action.
  8. An onboarding clip for new hires on "how we run events."
  9. A press-pack hook.
  10. A pinned event playlist on your Channel feed.

Bundle the clips into a Collection in Sales Team Materials. Sales and partners can use it for follow-up the next morning.

Avoiding Common Mistakes

Avoid telling employees to "capture whatever they see." This results in unfilterable content. Instead, send three specific Requests with clear prompts and a 60-second time cap each. This approach ensures the content is not just abundant but also usable.

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