Why This Works

A peer-nominated award announced in front of the team carries a significance that an HRIS notification cannot match. Capturing this moment transforms a one-time thank-you into a lasting piece of cultural content. The recipient can share it with their family, the team can replay it at all-hands meetings, and recruiters can send it to candidates.

Who You'll Feature

  • The recipient. A reaction, in their own words.
  • The nominator. The story behind why this person, why now.
  • A peer or manager reading the citation aloud.

How to Capture It

  • Open MarketScale → Requests → New Request. Send the nominator three prompts:
    • What did they do?
    • Why does it matter to the team?
    • What would the work look like without them?
  • Send the recipient a one-prompt request after the award: "What did this mean to you?"
  • For all-hands moments, book an Onsite Video Booking. The crew captures the room, the reaction, and the applause.
  • For remote recognition, use Remote recording to bring the nominator and recipient together on camera.

Reuse It (The 1:10 Framing)

One recognition moment becomes:

  1. A 90-second highlight clip the team and recipient can keep forever.
  2. A 30-second LinkedIn post from the manager.
  3. A 30-second post from the nominator.
  4. A quote graphic with the citation line.
  5. A slide for the next all-hands recap.
  6. A monthly recognition compilation.
  7. A recruiter asset showing how the company celebrates.
  8. A culture-page hero on the careers site.
  9. A clip the recipient pins to their LinkedIn profile.
  10. A pinned culture moment on your Channel feed.

Compile the year's awards into a Collection in Ready to Share that the CEO opens at the annual kickoff.

Common Mistake

Avoid reading a generic citation. "Goes above and beyond" is too vague. Anchor the recognition to a specific story, week, or outcome. The clip resonates because the details resonate.

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