You've established a partner channel. Now, it's time to make your first request to a dealer, integrator, or representative. The way you frame this request can determine whether you receive one piece of content, ten pieces, or none at all.

Many marketers approach this the wrong way. Fortunately, a simple rewrite can make a big difference.

Focus on Their Success, Not Your Needs

The wrong approach:

Hey, can you grab some content while you're on-site this week?

The right approach:

We'd love to highlight you as one of our top partners. Can we share the success of your install with our community? We'll handle the editing, branding, and posting so your customers can see it too.

The first request feels like a chore. The second offers them marketing value. When the benefits are clear, partners are more likely to participate.

Simplify the Process with a Request Link

Dealers and integrators often resist new platforms. The Request link solves this by providing a no-login submission option. Configure the prompts in MarketScale, send the link via text or email, and they can record on their phone without creating an account, entering a password, or installing an app.

Just three taps and submit. The clip lands in your inbox.

Pro tip from the coaches: Send the Request link by text, not email. Texts are more likely to be opened. Field reps are always on their phones, not in their inboxes. A 30-second video request sent by text is often returned within an hour, while an email might sit unread for a week.

Begin with a Trusted Partner

The first activation serves as a sales pitch for future partners. Choose a partner who already trusts you. Capture one install, one customer site, or one walkthrough. Edit it through MarketScale with co-branding and post it under both names.

When you make the next request, you're not pitching an idea, you're presenting a finished asset.

For example, "Look at the marketing we did for our partner in Idaho. We'd love to do the same for you in Boston." This approach is more compelling than a cold request, as the partner can visualize the outcome.

Co-brand Every Output

With a partner channel, co-branding is automatic. Each edit features both logos, color palettes, and names. If you don't have a partner channel yet, you can still co-brand within your own channel by maintaining a separate sub-brand for partner content. We can assist you in setting up either option.

The mechanics are less important than the principle: every piece of partner content should enhance the partner's image as much as it does yours. This is key to transforming a one-time favor into a regular collaboration.

Capitalize on Momentum

Once the first partner sees their content published, quickly leverage that enthusiasm for the next activation. Send the next request while the first partner is still enjoying their video in their feed. Reference the work you did for them and extend the same offer.

With the right timing, this approach scales. One partner can become ten in a quarter, and ten can grow to fifty. You'll discover a marketing team you didn't know you had.

Make the First Ask

Select one partner. Send a Request link. Edit the result with their logo. Publish it.

Open MarketScale to set up a Request, or contact your MarketScale lead about your first activation.

Related Reading

  • Stand up a partner channel for your dealers, integrators, and reps. The hero piece on partner channels.
  • How to Get Content from Distributors, Dealers, Reps, and Resellers. The 14-day pilot framework.
  • Frictionless Access. How no-login Request links work.
  • VIP Guest, Member, and Admin Roles. When to invite a partner as a Guest vs. send a Request link.

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