Why This Works

Day-in-the-life clips bridge the gap between the outside world and the workplace. Candidates get a glimpse of the desk, tools, and pace, while customers meet the people behind the product. It's an effective and economical way to showcase company culture since the employee is already performing their job.

Who You'll Feature

  • The employee. They provide a self-narrating tour through their morning, midday, and afternoon.
  • One teammate they collaborate with. A brief 20-second cameo adds context to the role.
  • The manager. A one-line voiceover explains the role's purpose.

How to Capture It

  • Open MarketScale → Requests → New Request. Provide these three prompts to the employee:
    • What's the first thing you do when you log on?
    • What's the part of the day where you feel most useful?
    • What's the part nobody outside this team would expect?
  • Use AI Writing (Chat) to refine these prompts into a concise shot list for the employee to self-record.
  • Have the employee self-shoot vertical phone clips throughout the day and upload them as a Request response. Include a screen recording if their work involves software.
  • For a polished version, book an Onsite Video Booking and have a crew shadow the employee for half a day.

Reuse It (The 1:10 Framing)

One day-in-the-life shoot can be transformed into:

  1. A 90-second hero clip for the careers page.
  2. A 30-second LinkedIn cut featuring "the part nobody expects."
  3. Three Instagram or TikTok cuts under 15 seconds each.
  4. A blog post in the employee's own voice.
  5. An FAQ answer to "What's a typical day like?"
  6. A slide for the recruiter's intro deck.
  7. A new-hire onboarding video for that role.
  8. A pinned post on the team's Channel feed.
  9. A team-page embed on the website.
  10. A clip the employee can pin to their own LinkedIn profile.

Package these cuts in a Collection in Ready to Share so recruiters and managers can distribute them with a single link. Send any clip for editing through Request Edit Now.

Common Mistake

Avoid scripting it. The unscripted nature is key. Provide the employee with three prompts, hand them their phone, and let their day unfold naturally. If you start rewriting their words, you've lost the authentic touch that makes the clip effective.

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