Why This Works

Day-in-the-life clips bridge the gap between the outside world and the actual work. Candidates get a glimpse of the desk, tools, and pace, while customers see the people behind the product. It's an inexpensive way to market your culture because the employee is already doing the job.

Who You'll Feature

  • The employee. They provide a self-narrated tour through their morning, midday, and afternoon.
  • One teammate they collaborate with. A brief 20-second cameo adds context to the role.
  • The manager. A one-line voiceover explains why the role exists.

How to Capture It

  • Open MarketScale → Requests → New Request. Provide the employee with three prompts:
    • What's the first thing you do when you log on?
    • What's the part of the day where you feel most useful?
    • What's the part nobody outside this team would expect?
  • Use AI Writing (Chat) to turn these prompts into a concise shot list for the employee to self-record.
  • Have the employee self-shoot vertical clips throughout the day and upload them as a Request response. Include a screen recording if their work involves software.
  • For a polished version, book an Onsite Video Booking and have a crew shadow the employee for half a day.

Reuse It (The 1:10 Framing)

One day-in-the-life shoot can be transformed into:

  1. A 90-second hero clip for the careers page.
  2. A 30-second LinkedIn cut featuring "the part nobody expects."
  3. Three Instagram or TikTok cuts under 15 seconds each.
  4. A blog post in the employee's own voice.
  5. An FAQ answer to "What's a typical day like?"
  6. A slide for the recruiter's intro deck.
  7. A new-hire onboarding video for that role.
  8. A pinned post on the team's Channel feed.
  9. A team-page embed on the website.
  10. A clip the employee can pin to their own LinkedIn profile.

Package the cuts in a Collection in Ready to Share so recruiters and managers can send the bundle with one link. Send any cut for editing through Request Edit Now.

Common Mistake

Avoid scripting. The charm lies in the unscripted texture. Give the employee three prompts, hand them their phone, and let the day unfold naturally. Rewriting their words strips away the authenticity that makes the clip engaging.

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