Why This Works
Day-in-the-life clips bridge the gap between the outside world and the actual work. Candidates see the desk, tools, and pace, while customers meet the people behind the product. It's an affordable way to showcase company culture since the employee is already doing the job.
Who You'll Feature
- The employee. They provide a self-narrating tour through their morning, midday, and afternoon.
- One teammate they collaborate with. A brief 20-second cameo to give context to the role.
- The manager. A one-line voiceover explaining why the role exists.
How to Capture It
- Open MarketScale → Requests → New Request. Ask the employee three prompts:
- What's the first thing you do when you log on?
- What's the part of the day where you feel most useful?
- What's the part nobody outside this team would expect?
- Use AI Writing (Chat) to refine these prompts into a concise shot list the employee can record.
- Have the employee self-record phone-vertical clips throughout the day and submit them in a Request response. Include a screen recording if their work involves software.
- For a polished version, book an Onsite Video Booking to have a crew shadow the employee for half a day.
Reuse It (The 1:10 Framing)
One day-in-the-life shoot can be transformed into:
- A 90-second hero clip for the careers page.
- A 30-second LinkedIn cut featuring "the part nobody expects."
- Three Instagram or TikTok clips under 15 seconds each.
- A blog post in the employee's own voice.
- An FAQ answer to "What's a typical day like?"
- A slide for the recruiter's introduction deck.
- A new-hire onboarding video for that role.
- A pinned post on the team's Channel feed.
- A team-page embed on the website.
- A clip the employee can pin to their LinkedIn profile.
Package these clips in a Collection in Ready to Share so recruiters and managers can distribute them with one link. Send any clip for editing through an edit request.
Common Mistake
Avoid scripting it. The value lies in the unscripted texture. Provide the employee with three prompts, hand them their phone, and let the day unfold naturally. If you start rewriting their words, you've lost the authenticity that makes the clip effective.
Keep exploring
- The MarketScale blog: strategy, playbooks, and ideas.
- AI Visibility: see how buyers find you in AI answers.
- UGC for B2B: why authentic content wins.
- Customer stories: see what teams ship with MarketScale.