Skip to content
MarketScale
Demo
Creator Hubs›Game Changers
Game Changers logo

Conversations with executives rewriting the rules of sports and hospitality.

Game Changers is a B2B interview series hosted by Katie Steinberg that brings in executives and operators reshaping how sports organizations and hospitality businesses run. Each episode surfaces the thinking behind bold decisions in venue management, sponsorship strategy, fan engagement, and beyond. Industry professionals follow the show for direct access to the voices driving change in two fast-moving sectors.

1 episode
Channel Brief·Game Changers · 1 episode
Updated Sep 19, 2023

Community connection transforms fan experience beyond track action

A speedway executive shares how content, education, and charitable work attract and retain motorsports fans. The channel offers one named case study with strategic principles.

The Game Changers channel argues that motorsports venues succeed by treating the fan experience as a broader community engagement mission, not merely a race-day transaction. Texas Motor Speedway, led by EVP and General Manager Mark Faber, demonstrates this philosophy by prioritizing content and education initiatives alongside charitable efforts to deepen fan loyalty beyond trackside entertainment.

Drawn from Revving Up the Fan Experience with Mark Faber →

“Motorsports entail much more than track action.”

Mark Faber, Texas Motor Speedway

By the numbers

3

core pillars of Texas Motor Speedway fan strategy

What the channel argues

InsightTexas Motor Speedway prioritizes fan engagement beyond racetrack events through holistic community strategy.→
InsightContent and education initiatives serve as key tools to attract new motorsports fans.→
InsightCommunity and charitable efforts are integral to the Speedway's mission and brand identity.→

What you'll learn

•Motorsports fan experience extends well beyond race-day attendance and requires year-round engagement strategy.
•Educational content and community involvement build deeper emotional connections than transactional ticketing alone.
•Charitable work and community commitment become core to venue identity and fan loyalty.

What to do about it

→Design year-round fan engagement programs that connect fans to the venue between race events.
→Develop educational content initiatives that introduce newcomers to motorsports fundamentals and culture.
→Integrate community and charitable partnerships into your venue's brand positioning and mission.

Who and what shows up

Mark Faber

EVP and General Manager, Texas Motor Speedway

Articulated the philosophy that motorsports success depends on fan-centric engagement and community commitment beyond race-day operations.

Texas Motor Speedway

Motorsports venue

Serves as the case study demonstrating how content, education, and charitable initiatives drive fan experience and community connection.

Questions this channel answers

Q

How do you attract new fans to motorsports when they have no prior experience?

Texas Motor Speedway uses content and education initiatives to introduce newcomers to the sport and build fan bases beyond existing enthusiasts.

Revving Up the Fan Experience with Mark Faber →
Q

What role does community involvement play in venue strategy?

Community and charitable efforts are integral to the Speedway's mission and help build deeper fan connections beyond the track itself.

Revving Up the Fan Experience with Mark Faber →
Topics:Fan engagementCommunity and charitable initiativesContent and educationMotorsports venues
Themes:Fan-centric philosophy beyond transactionContent and education as growth leversCommunity as competitive moat

Industry context

Sports organizations increasingly prioritize fan engagement and experience as core business drivers. Immersive technology and proximity-driven strategies are reshaping how brands build sustainable competitive advantage.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like Game Changers for B2B companies.

Build your show →