Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
Why “Best Practices” Hurt B2B Strategy Without UGC
In the dynamic world of B2B marketing, adhering strictly to conventional "best practices" can sometimes stifle innovation and limit the effectiveness of your…
What Top B2B Product Managers Do Differently with UGC
In B2B, the role of the product manager has traditionally revolved around research, feature prioritization, and cross-functional coordination. But the best…
How to Build a Media Company Inside Your Organization
A Step-by-Step Guide to Powering Your Brand with User-Generated ContentThe most influential B2B brands today aren’t just producing content, they’re activating…
Your Competitors Are Becoming Media Companies. Why Aren’t You?
In B2B, the companies that own the narrative will own the market. And right now, while you’re debating your next campaign, your competitors are building media…
MarketScale Takes the Stage at NAB Show 2025 with Suite Studios
We’re excited to announce that MarketScale’s Director of Production, Alex LeBlanc, will be speaking at NAB Show 2025 in Las Vegas as a featured guest for…
The Cost of Staying Quiet: Why Invisible Brands Fail
In B2B, silence used to be a safe strategy. Many brands believed that letting the product speak for itself was enough. Staying professional often meant staying…
You Don’t Need More Leads. You Need to Own the Conversation
For years, B2B growth strategy followed a predictable formula: generate more leads, build a bigger pipeline, and drive revenue through the funnel. And for a…
From Zero to Hundreds: Scaling Thought Leadership with Teams
From zero to hundreds: scale your content by activating the people you already have, turning your team into your greatest media asset.
How CMOs Earn Board Seats by Building Scaled Influence
If your CMO is still obsessed with the funnel, they’re playing a game that no longer matters. And if you’re not building scaled influence in your industry…
Beyond Testimonials: Unlock MarketScale Studio’s Request Power
Go beyond testimonials! Request expert insights, demos, success stories & more with MarketScale Studio.
The 10X Power of EGC: Turning Teams Into Industry Voices
B2B brands have spent millions trying to build influence. They’ve hired agencies, launched paid campaigns, and published whitepapers no one reads. But the…
Why UGC Is the New Whitepaper, And Why It Works Better
For decades, the whitepaper has been the cornerstone of B2B marketing. It was the go-to tool to demonstrate expertise, capture leads, and (hopefully) move…
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