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Director of Marketing

Terry O'Connell

As MarketScale's marketing team of one, Terry utilizes decentralization and an ever growing community of subject matter experts to manage the fast growth of the MarketScale brand. Working at the intersection of tech and media production, Terry leverages his experiences as a media strategy consultant for large and small B2B brands to help shape the future of the company.

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Contributor Brief·Terry O'Connell · 3 articles
Updated Aug 15, 2023

Expert-driven content and narrative design drive measurable B2B growth

O'Connell argues that B2B companies achieve competitive advantage through expert-first content creation and strategic narrative design rather than promotional messaging. He demonstrates that deliberate storytelling—whether in video series or emerging social platforms—converts audience engagement into measurable business outcomes, as evidenced by MarketScale's recognition as a fastest-growing company.

30M

Instagram Threads users acquired on launch day

“Industry leaders reveal how to craft narratives that captivate audiences and turn concepts into must-watch series.”

The Secret Sauce for Creating a Powerful Video Series

Platform adoption velocity and B2B content strategy priorities

Video narrative design as competitive differentiator9
Expert-first content creation approach9
Emerging social platform early adoption (Threads)8
Traditional promotional messaging effectiveness4

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30%Video narrative
Video narrative design as competitive differentiator
Expert-first content creation approach
Emerging social platform early adoption (Threads)
Traditional promotional messaging effectiveness

Inc. 5000

MarketScale recognized among America's fastest-growing companies

Instagram Threads has already made waves in the digital world with unprecedented response rates in first-day adoption.

Instagram Threads 101 for B2B Marketers

A B2B media platform's expert-first approach to content creation earns recognition as one of America's fastest-growing companies.

MarketScale Proudly Announces Our Inclusion in the Inc. 5000 List

“Expert-first approach to content creation drives measurable competitive advantage.”

Themes:Expert-first content as growth catalystNarrative design and audience captivationStrategic platform adoption timing

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