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Director of Marketing

Terry O'Connell

As MarketScale's marketing team of one, Terry utilizes decentralization and an ever growing community of subject matter experts to manage the fast growth of the MarketScale brand. Working at the intersection of tech and media production, Terry leverages his experiences as a media strategy consultant for large and small B2B brands to help shape the future of the company.

3 articlesLinkedIn ↗
Contributor Brief·Terry O'Connell · 3 articles
Updated Aug 15, 2023

Expert-driven content transforms B2B into must-watch narrative platforms

O'Connell argues that B2B media success requires abandoning generic content in favor of expert-first narratives that captivate audiences through authentic industry storytelling. He contends that building powerful content series—whether video or social—demands deliberate craft in narrative design, not algorithmic optimization alone.

30M

users joined Instagram Threads on launch day

“Industry leaders reveal how to craft narratives that captivate audiences and turn concepts into must-watch series.”

The Secret Sauce for Creating a Powerful Video Series

B2B content platform performance and adoption signals

MarketScale's Inc. 5000 recognition (fastest-growing status)1
Instagram Threads Day-1 adoption velocity2
Video series audience engagement potential (industry-led)2

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20%MarketScale's Inc.
MarketScale's Inc. 5000 recognition (fastest-growing status)
Instagram Threads Day-1 adoption velocity
Video series audience engagement potential (industry-led)

3 platforms

where B2B narrative strategies now compete simultaneously

A B2B media platform's expert-first approach to content creation earns recognition as one of America's fastest-growing companies.

MarketScale Proudly Announces Our Inclusion in the Inc. 5000 List

Instagram Threads is a text-based social platform and direct alternative to Twitter, launched with unprecedented response.

Instagram Threads 101 for B2B Marketers

“Expert narrative beats algorithm optimization in B2B audience capture.”

Themes:Expert-first content creation as competitive moatNarrative craft as B2B growth accelerantMulti-platform storytelling in emerging channels

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