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VP Market Development

Jorge Izquierdo

Jorge Izquierdo is vice president of market development for PMMI, The Association for Packaging and Processing Technologies. He oversees all research and programs for strengthening the competitiveness of North American suppliers of packaging and processing equipment. In this role, he tracks industry and consumer trends relevant to packaging and processing operations, collects input from all industry stakeholders and shares the findings to strengthen cooperation among users and suppliers of technology. Mr. Izquierdo is a mechanical engineer with an MBA and relevant studies in globalization programs.

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Contributor Brief·Jorge Izquierdo · 1 articles
Updated Aug 8, 2023

Paper packaging may worsen net-zero goals more than plastic

Izquierdo argues that the corporate pivot toward paper packaging is based on flawed climate logic, and that plastic often delivers superior lifecycle emissions performance when total carbon footprint—not material perception—is measured rigorously. He contends that net-zero commitments are being undermined by well-intentioned but scientifically unsound packaging substitution.

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“The push toward paper packaging may not deliver the climate gains companies expect.”

Plastic Packaging Isn't Necessarily the Enemy in the Pursuit of Net-Zero Carbon Emissions

Lifecycle carbon comparison: packaging material perception vs. actual performance

Paper perceived as lower-carbon9
Plastic actual lifecycle emissions efficiency7
Company net-zero commitments tied to material swap8
Total carbon footprint measurement gap6

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30%Paper perceived
Paper perceived as lower-carbon
Plastic actual lifecycle emissions efficiency
Company net-zero commitments tied to material swap
Total carbon footprint measurement gap

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limits depth of quantitative multi-source analysis

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Themes:Lifecycle emissions measurement vs. material perception biasNet-zero strategy vulnerability to unvalidated substitutionPlastic performance in rigorous carbon accounting

Latest article

Retail · Aug 8

Plastic Packaging Isn’t Necessarily the Enemy in the Pursuit of Net-Zero Carbon Emissions

The push toward paper packaging may not deliver the climate gains companies expect from eliminating plastic

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Plastic Packaging Isn’t Necessarily the Enemy in the Pursuit of Net-Zero Carbon Emissions

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?