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Senior Vice President

Giles Sutton

A global association leader in the technology and design build industry. His role is to elevate and advance those who manufacturer, design and enable solutions that enhance the lives of homeowners around the world. He build partnerships with allied associations in the design and build industry to promote the benefits of collaboration between designers, architects and home technology professionals.

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Contributor Brief·Giles Sutton · 2 articles
Updated Sep 6, 2023

Hotels are now the design laboratory for consumer smart home expectations

Sutton argues that hospitality venues have become the primary proving ground where consumers experience and internalize how technology should integrate into domestic life. This experiential standard—set by hotels—now shapes homeowners' expectations for seamless, personalized smart device ecosystems in their own residences.

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design shift: hotels moving from bland beige to vibrant personalized aesthetics

“Interior design is evolving from bland, beige spaces to vibrant and personalized aesthetics.”

Hotels Are Inspiring and Setting the Standard for Smart Device Integrations in the Home (2023)

Key drivers reshaping consumer smart home expectations

Chef-driven restaurant design precedent8
Boutique hotel technology integration9
Local art and personalization elements7
Seamless everyday technology function9

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24%Chef-driven restaurant
Chef-driven restaurant design precedent
Boutique hotel technology integration
Local art and personalization elements
Seamless everyday technology function

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hospitality venues reshape consumer tech expectations across all living spaces

Designers like Andrew Alford are leading this trend, infusing spaces with local art, colorful furniture, and unique collections.

Hotels Are Inspiring and Setting the Standard for Smart Device Integrations in the Home (2023)

Homeowners are increasingly inspired to bring vibrant aesthetics into their personal environments.

Hotels Are Inspiring and Setting the Standard for Smart Device Integrations in the Home (2023)

“Hospitality venues are reshaping how consumers expect technology to function seamlessly within everyday living.”

Themes:Hotels as consumer technology experiential laboratoriesPersonalization as the new design standard spreading from hospitality to homeSeamless smart device integration reshaping domestic expectations

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