How to Launch a Video Program at Multiple Sites
Prissly Mena shares a five-step framework for building a scalable, multi-site video program. Learn how to decentralize content creation and build a sustainable footage pipeline.
Transcript
Hey, everyone. So today I want to walk you through how to build a video program across multiple sites. So you can consistently generate content from all of your locations without overwhelming your marketing team. So if you have multiple offices, clinics, facilities, or teams, one of the biggest challenges is content. It's nearly impossible for one person or even one team to capture everything happening across every single location. So instead of centralizing content creation, what we're going to do is systemize it across your organization. So the goal is to turn each of your locations into a consistent content contributor. Here's how we implement this. So I've got this slide open here, and we have step one, assign a capture lead at each location. This is just one person or group of people per site who is responsible for capturing or coordinating video content. Step two is you want to create a simple submission process. We'll give each location a shared request or upload link so that they know exactly where to send their footage. And then number three, you standardize those content prompts. Now, what I'm going to do here is show you a little bit about what we do. So here's one of my clients. You can go in and request in the request feature. Once you go in, you'll see here that this is divided by content, location, and essentially vertical. You can do this by location, vertical, or however it suits you. So once you go through here, let's look at this request for example. So now I'll show you what this request looks like when people receive it. So once they see this, what they'll see first is the fact that this was created on market scale and who is receiving it. So then what I like to do is I like to add either respond with text, upload content, or you can even have them record the content directly into MarketScale. So then here we have the prompt of what it is that you need or what it is that you want them to drop in. You use what you wanna use, type in or upload your answer, and then you submit. Make sure you hit the submit button for each location. Now, moving back towards each response. Once you receive a response, they're obviously moved into buckets. So you can go in here and view the responses of every location. So once you standardize your content prompts, everyone will follow the same set of questions or guidelines, and this keeps your content consistent, even though it's coming from different places. Step four is how you track participation. So when you run a monthly leaderboard, clips submitted per site can be monitored by the amount of responses that you receive per each request. So we recommend using something like a monthly leaderboard so that you can see which locations are actually actively contributing and where you may need some extra support. And then the final point on that slide that I had showed you earlier was to consolidate all your footage in one channel for editing. Obviously, that's where market scale comes in. All your content should flow into one place, market scale, so that your team or your editing partner can easily access and turn it into finished videos. So obviously, once you have the responses, you'll see here that you can request a video edit. So you can select a number of responses or more, and then push them into a request feature. Once you're there, you'll be able to create your video. The turnaround time is seamless and you will have your video for forty eight hours. So what this does is create a scalable system where your teams on the ground are helping generate content as part of their normal workflow. Instead of chasing content, you're actually building a process where it's continuously coming in from every location. This isn't about producing perfect studio quality content at every site. It's about creating consistent and repeatable flow for real usable content that your team can turn into marketing assets. So I hope this helped and this
Overview
In this 4:41 training, Prissly Mena walks through a structured, five-step framework for launching a video program across multiple locations. The approach is designed to reduce the burden on centralized marketing teams by distributing content creation responsibilities to designated leads at each site. By the end, viewers have a clear operational model for turning distributed locations into reliable, consistent video contributors.
What Is This?
A multi-site video program is a structured content system in which individual locations each take ownership of footage capture and submission, feeding a centralized channel for editing and distribution. The goal is to build a scalable content pipeline that does not depend on a single team to source, chase, or produce raw material.
What You'll Learn
- Assign a capture lead at each location to own the footage submission process
- Create standardized request and upload links that simplify submission workflows across sites
- Develop consistent content prompts so responses remain aligned and on-brand regardless of location
- Track participation with monthly leaderboards to identify active contributors and surface gaps
- Consolidate all submitted footage into one MarketScale channel for efficient editing and distribution
- Decentralize content creation to build a self-sustaining video pipeline at scale
Key Insights
- Designating a capture lead at each location removes ambiguity and ensures someone is accountable for content output at the site level.
- Standardized prompts and submission workflows make it possible to gather comparable, usable footage without requiring additional coaching at each location.
- Monthly leaderboards create healthy visibility into which locations are contributing and which need follow-up, turning participation into a trackable metric.
- Consolidating footage into a single MarketScale channel keeps the editing and distribution process efficient, regardless of how many locations are feeding content.
Deep Dive
Scaling video content across multiple locations is one of the more operationally complex challenges a B2B marketing team faces. Without a clear system, the process often devolves into ad hoc requests, inconsistent footage quality, and a central team that spends more time chasing clips than producing finished content. Prissly Mena's five-step framework addresses this directly by shifting the model from reactive to structured.
The first move is assigning a capture lead at each location. This single decision changes the dynamic entirely. Rather than relying on whoever happens to be available, there is now a named individual responsible for footage at that site. Paired with a standardized submission workflow — shared request links and upload destinations — that person has everything they need to contribute without requiring guidance from the marketing team on every cycle.
Content prompts are the often-overlooked connective tissue of this system. When each location receives the same questions or scenarios to respond to, the resulting footage is far easier to edit into cohesive, brand-consistent video. It also reduces the cognitive load on capture leads, who no longer need to determine what to film — only how to film it.
The leaderboard mechanic introduces accountability in a low-friction way. By tracking which locations are submitting content each month, the marketing team gains clear visibility into participation patterns. High-performing locations can be recognized, while underperforming ones can be identified and supported before gaps compound. Everything flows into a single MarketScale channel, keeping post-production streamlined and distribution consistent across the organization.
Frequently Asked Questions
What is a capture lead and why does every location need one?
A capture lead is the designated person at each location responsible for filming and submitting footage on a regular basis. Having a named individual removes ambiguity, ensures accountability, and means the central marketing team is not chasing multiple contacts at every site to collect content.
How do standardized content prompts improve video quality across locations?
Consistent prompts ensure that responses from different locations address the same themes and questions, making footage easier to edit into cohesive finished videos. They also reduce the preparation burden on capture leads by giving them a clear brief rather than leaving content decisions open-ended.
How does the monthly leaderboard support a multi-site video program?
The leaderboard provides a transparent, ongoing view of which locations are actively contributing footage and which are falling behind. It turns participation into a visible, measurable metric that marketing teams can use to recognize consistent contributors and proactively support locations that need encouragement or additional structure.
Related Topics
Teams building on this framework should explore how to identify and develop internal champions who can serve as capture leads and content advocates within their locations. Understanding how to structure content lanes — defined themes and formats that guide what each location films — is also a natural next step for maintaining consistency at scale. Finally, reviewing best practices for centralizing and tagging footage within a shared channel will help ensure the editing and distribution process remains efficient as the program grows.
#VideoStrategy #ContentMarketing #MultiSiteMarketing #B2BContent #ContentLanes #InternalChampions #MarketScale #VideoProduction #ContentPipeline #DistributedMarketing
Keep learning.
Explore more coaching sessions across all categories.
Ready to apply this
Want help putting these lessons to work for your team? Ask us anything.