World Cup

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

A pre-tournament Navigate analysis, published in June 2026, projected up to $135M in lost naming-rights media value at World Cup stadiums.

AI translation is turning sports broadcasts into on-demand language feeds

From the 2026 World Cup to esports, AI localization is moving into the live workflow, changing how rights teams test markets and package inventory.

24 million Spanish-language World Cup viewers are changing how sports content gets made

Rights holders are treating translation, clipping and metadata as production infrastructure, not an add-on, to reach new markets and monetize beyond the live fe

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain won the 2026 FIFA World Cup at MetLife Stadium. The trophy went to one country. The $13 billion in commercial returns went to every enterprise brand that understood what this tournament actually was: the largest B2B attention event on earth. Here is the business story behind the final.

USA’s perfect World Cup start and the business case behind the hype

The USMNT won its first two 2026 World Cup matches as co-host. Here is what the momentum means for sponsorship, hospitality, and B2B demand.

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…