Sports & Entertainment · Topic
2 articles from Sports & Entertainment practitioners
USA’s perfect World Cup start and the business case behind the hype
The USMNT won its first two 2026 World Cup matches as co-host. Here is what the momentum means for sponsorship, hospitality, and B2B demand.
Lionel Messi Increases Ticket Prices: Can He Also Boost the Quality Perception of Major League Soccer?
A legendary player's arrival sparks debate over whether star power alone can transform the league's global reputation
