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Sports Media Rights

11 articles from Sports & Entertainment practitioners

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams this season, and all their distribution deals include Prime Video. Exclusive U.S. talks open Jan. 1.

MarketScale Newsroom·Oct 1, 2026

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

MarketScale Newsroom·Sep 19, 2026
JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports extends its Penn multimedia rights deal five years with a new revenue-share model; it also includes Penn Relays rights, per Sports Business Journal.

MarketScale Newsroom·Sep 16, 2026
Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

A pre-tournament Navigate analysis, published in June 2026, projected up to $135M in lost naming-rights media value at World Cup stadiums.

MarketScale Newsroom·Sep 12, 2026
The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

NBA and YouTube are in advanced talks on a 2027-28 local-games hub that could top $1B, with team count, geofencing, and RSN coexistence driving the spec.

MarketScale Newsroom·Sep 3, 2026
Sports rights deals are being won with data and distribution, not bigger checks

Sports rights deals are being won with data and distribution, not bigger checks

New survey data and fresh rights moves show platforms are negotiating for reach, data and packaging, while local carriage deals get more targeted.

MarketScale Newsroom·Sep 2, 2026
Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s five-year U.S. F1 package starts in 2026, and it’s priced like a rights deal but built like a product bundle.

MarketScale Newsroom·Aug 29, 2026
NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

Fox says it won’t amend its NFL deal through 2029. For media ops teams, the bigger story is how $6.26B in NFL ad sales and retrans fees keep driving programming

MarketScale Newsroom·Aug 29, 2026
DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

MarketScale Newsroom·Aug 28, 2026
As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

MarketScale Newsroom·Jun 17, 2026
Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Sports leagues that adapt their content strategy across platforms see stronger fan engagement and loyalty

Stephi Blank·Mar 24, 2024
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