Sports Media

Westmont Yard tied three new video boards to local sponsor partnerships

Westmont Yard, built in 2010, put in three video boards with Nevco Media Group and built the upgrade around local sponsors it first signed for banners.

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams this season, and all their distribution deals include Prime Video. Exclusive U.S. talks open Jan. 1.

Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Todd Boehly's Eldridge, which holds stakes in the Dodgers, Lakers and Sparks, led an undisclosed round in youth sports media company Overtime.

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house

The Mariners made four 2026 spots without an agency, and Zoomph pegs the Dodgers' team social feeds at $101 million in paid-ad equivalent value.

JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports extends its Penn multimedia rights deal five years with a new revenue-share model; it also includes Penn Relays rights, per Sports Business Journal.

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

A pre-tournament Navigate analysis, published in June 2026, projected up to $135M in lost naming-rights media value at World Cup stadiums.

NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal

The NFL finalized a deal placing The Athletic's articles on NFL.com and renewed a multiyear TikTok partnership, per Front Office Sports and MediaPost.

Presidio’s Resonate uses agentic AI to turn sports archives into searchable inventory

Presidio is pushing agentic AI into sports media ops, pairing Captivate fan experiences with Resonate back-end search, tagging, and clip generation on AWS Media

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV added ESPN Unlimited in-app as ESPN lifts DTC prices on Sept. 17, shifting how operators should value bundled sports streaming versus stand-alone tie

The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

NBA and YouTube are in advanced talks on a 2027-28 local-games hub that could top $1B, with team count, geofencing, and RSN coexistence driving the spec.

Snow League’s NBC, Peacock and YouTube plan makes Season Two a production workflow test

The Snow League adds YouTube simulcasts, >50 hours on Peacock, and a second U.S. stop. For media ops teams, it’s a multi-platform workflow problem.

Sports rights deals are being won with data and distribution, not bigger checks

New survey data and fresh rights moves show platforms are negotiating for reach, data and packaging, while local carriage deals get more targeted.

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

Tampa's $2.3B Rays ballpark deal restructures an $80M piece into a 35-year revenue-sharing plan for city infrastructure, part of a wider look at how venues manage funding, automation, and sustainability.

BlackSun’s $1bn first close shifts more sports teams into funds

BlackSun says it has raised $1bn toward a $7bn target, a sign that sports ownership is shifting toward fund platforms that bundle teams with media, tech, and re

Nielsen’s sponsorship benchmarks may be harder to defend in TV budget talks

Nielsen’s new sponsorship media value benchmarks land as Gauge viewing shares are set for a DASH recalibration, complicating how brands justify sports exposure

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s five-year U.S. F1 package starts in 2026, and it’s priced like a rights deal but built like a product bundle.

NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

Fox says it won’t amend its NFL deal through 2029. For media ops teams, the bigger story is how $6.26B in NFL ad sales and retrans fees keep driving programming

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage ingest now feeds ScorePlay’s media platform, turning live feeds into searchable clips faster and raising the bar for monitoring and metadata

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

College Football’s AP Poll: Should Voter Rights Be Revoked?

The early weeks of college football are once again putting the AP poll under a microscope, with a controversial ballot sparking debate over voter accountability and the disconnect between initial rankings and on-field performance. At the same time, financial pressures are reshaping both college and pro football, from coaching buyouts to roster strain created by…

Krow Knows: How Fair Are the College Football Playoff Rankings?

The playoff committee's selection process reveals how conference strength and recent realignment are reshaping what it truly means to be college football's elit

Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter

Athletes face a critical identity shift after their playing days end, but structured support systems are making the transition far less daunting than it once wa

Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Sports leagues that adapt their content strategy across platforms see stronger fan engagement and loyalty

Messi Effect Transforms MLS: From Short-Term Thrill to Long-Term Game Changer for U.S. Soccer

A global superstar's arrival sparked unprecedented growth in franchise valuations, fan engagement, and media subscriptions across the league

Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Athletes and programs are leveraging name, image and likeness deals to reshape the economics of college sports in ways that benefit both players and institution

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round

Viva Las Vegas: Football Economics Led to the End of the Pac-12, but not College Football in the Silver State

A conference's collapse opens new opportunities as Vegas positions itself as college football's premier destination