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9 articles from Sports & Entertainment practitioners

Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Todd Boehly's Eldridge, which holds stakes in the Dodgers, Lakers and Sparks, led an undisclosed round in youth sports media company Overtime.

MarketScale Newsroom·Sep 30, 2026
NHL still expects more clarity on Texas expansion by December

NHL still expects more clarity on Texas expansion by December

Gary Bettman said the NHL expects more clarity by December on a possible second team in Texas, but stressed there is no fixed timetable for a decision.

MarketScale Newsroom·Sep 23, 2026

The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house

The Mariners made four 2026 spots without an agency, and Zoomph pegs the Dodgers' team social feeds at $101 million in paid-ad equivalent value.

MarketScale Newsroom·Sep 18, 2026
Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, recognizing venue food, beverage and hospitality programs across the U.S.

MarketScale Newsroom·Sep 11, 2026
SportBusiness is selling Deals Tracker as a dataset of 2,000 sponsorship portfolios

SportBusiness is selling Deals Tracker as a dataset of 2,000 sponsorship portfolios

SportBusiness is pitching Deals Tracker as a dataset covering 2,000 sponsorship portfolios and 10,000 decision-maker contacts, as rights holders and sponsors mo

MarketScale Newsroom·Sep 2, 2026
$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

Tampa's $2.3B Rays ballpark deal restructures an $80M piece into a 35-year revenue-sharing plan for city infrastructure, part of a wider look at how venues manage funding, automation, and sustainability.

MarketScale Newsroom·Aug 31, 2026
DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

MarketScale Newsroom·Aug 28, 2026
As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

MarketScale Newsroom·Jun 17, 2026
Disrupting the Sport of Cheerleading: Establishing Cheerleading as an Official Olympic Sport in 2021 (Episode Two)

Disrupting the Sport of Cheerleading: Establishing Cheerleading as an Official Olympic Sport in 2021 (Episode Two)

A grassroots activity becomes a global phenomenon as pioneering leaders navigate the complex path to Olympic recognition

Ron Stefanski·Nov 18, 2024
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