Sports Business

JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports extends its Penn multimedia rights deal five years with a new revenue-share model; it also includes Penn Relays rights, per Sports Business Journal.

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's 2026 SBA: Tech awards named winners in AI, athlete performance, fan accessibility and venue operations, including Elevate's EPIC and OneCourt.

Turkish Airlines to Replace Standard Chartered on Liverpool Shirts

Turkish Airlines agreed to sponsor Liverpool’s shirts from 2027-28 in a five-year deal reported at about $81 million annually.

30% of high schools have canceled games for referee shortages, AB survey finds

Athletic Business survey data shows officials are the bottleneck in prep sports, while colleges keep building. That’s shifting spending toward flexible systems

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the $9.612B Seahawks sale. For operators, ticketing controls, resale leakage and partner deliverables move from back office detail to board-

The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

NBA and YouTube are in advanced talks on a 2027-28 local-games hub that could top $1B, with team count, geofencing, and RSN coexistence driving the spec.

SportBusiness is selling Deals Tracker as a dataset of 2,000 sponsorship portfolios

SportBusiness is pitching Deals Tracker as a dataset covering 2,000 sponsorship portfolios and 10,000 decision-maker contacts, as rights holders and sponsors mo

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain won the 2026 FIFA World Cup at MetLife Stadium. The trophy went to one country. The $13 billion in commercial returns went to every enterprise brand that understood what this tournament actually was: the largest B2B attention event on earth. Here is the business story behind the final.

The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

Performance Coaching – Episode 6: Thank You

Deliberate preparation and self-awareness separate high performers from the rest, whether on stage or in the boardroom

ESL Gaming Goes Global with Coupa

The esports giant standardized its spending operations globally, unlocking new organizational agility across every business function

NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles

The shift toward athlete compensation and portal movement is forcing college coaching departments to completely rethink their recruitment and retention strategi

Perfect Fan Experience

Weather disruptions test whether sports organizations truly prioritize fan satisfaction or just pay lip service to it

Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Sports leagues that adapt their content strategy across platforms see stronger fan engagement and loyalty

Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Athletes and programs are leveraging name, image and likeness deals to reshape the economics of college sports in ways that benefit both players and institution

Digital Fan Engagement Strategies: Insights from Stephi Blank

Passion for women in sports led one marketer to revolutionize how fans connect with their favorite teams online

Viva Las Vegas: Football Economics Led to the End of the Pac-12, but not College Football in the Silver State

A conference's collapse opens new opportunities as Vegas positions itself as college football's premier destination

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

Athletes demanding equitable compensation when their marketable value exceeds the pittance offered for digital likenesses

Lionel Messi Increases Ticket Prices: Can He Also Boost the Quality Perception of Major League Soccer?

A legendary player's arrival sparks debate over whether star power alone can transform the league's global reputation

Building Your Brand in the B2B World: A Conversation with U.S. Olympian Johnny Quinn

A former Olympian and NFL athlete reveals how authentic community engagement transforms business reputation and drives B2B growth