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16 articles from Sports & Entertainment practitioners

DAZN's Timberwolves deal puts 15 free games on KARE 11 for 1.5 million homes

DAZN's Timberwolves deal puts 15 free games on KARE 11 for 1.5 million homes

DAZN produces the show and KARE 11 airs it free. The same week, Memphis got an identical 15-game package on ABC24.

MarketScale Newsroom·Oct 6, 2026
The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams this season, and all their distribution deals include Prime Video. Exclusive U.S. talks open Jan. 1.

MarketScale Newsroom·Oct 1, 2026
NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

Fox drew 27.2 million for Cowboys-Commanders and CBS set a Week 2 record. With Nielsen changing its counting again, some of that growth comes from the method.

MarketScale Newsroom·Sep 23, 2026

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

MarketScale Newsroom·Sep 21, 2026
67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

Sixty-seven Detroit Red Wings regular-season games are expected to air on Detroit SportsNet in 2026-27, with in-market streaming available in the MLB App.

MarketScale Newsroom·Sep 21, 2026

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

MarketScale Newsroom·Sep 19, 2026
Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm will show NFL games in its 12K LED domes in Los Angeles and Dallas, forcing venue ops teams to plan like broadcasters.

MarketScale Newsroom·Sep 5, 2026
Sports rights deals are being won with data and distribution, not bigger checks

Sports rights deals are being won with data and distribution, not bigger checks

New survey data and fresh rights moves show platforms are negotiating for reach, data and packaging, while local carriage deals get more targeted.

MarketScale Newsroom·Sep 2, 2026
AI translation is turning sports broadcasts into on-demand language feeds

AI translation is turning sports broadcasts into on-demand language feeds

From the 2026 World Cup to esports, AI localization is moving into the live workflow, changing how rights teams test markets and package inventory.

MarketScale Newsroom·Aug 31, 2026
24 million Spanish-language World Cup viewers are changing how sports content gets made

24 million Spanish-language World Cup viewers are changing how sports content gets made

Rights holders are treating translation, clipping and metadata as production infrastructure, not an add-on, to reach new markets and monetize beyond the live fe

MarketScale Newsroom·Aug 30, 2026
Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s five-year U.S. F1 package starts in 2026, and it’s priced like a rights deal but built like a product bundle.

MarketScale Newsroom·Aug 29, 2026
NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

Fox says it won’t amend its NFL deal through 2029. For media ops teams, the bigger story is how $6.26B in NFL ad sales and retrans fees keep driving programming

MarketScale Newsroom·Aug 29, 2026
ESPN’s Little League uses 60 cameras for alt-casts and HDR

ESPN’s Little League uses 60 cameras for alt-casts and HDR

RailCam returns, 4DReplay renders in under five seconds, and ESPN adds an alumni alt-cast in Williamsport.

MarketScale Newsroom·Aug 28, 2026
As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

MarketScale Newsroom·Jun 17, 2026
As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

MarketScale Newsroom·Jun 17, 2026
Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Sports leagues that adapt their content strategy across platforms see stronger fan engagement and loyalty

Stephi Blank·Mar 24, 2024
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