Sports & Entertainment · Topic
3 articles from Sports & Entertainment practitioners
As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals
FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo
As the World Cup hits US soil, creator-access clauses move into broadcast rights deals
FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.
Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank
Sports leagues that adapt their content strategy across platforms see stronger fan engagement and loyalty
