Live Sports

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the $9.612B Seahawks sale. For operators, ticketing controls, resale leakage and partner deliverables move from back office detail to board-

The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

NBA and YouTube are in advanced talks on a 2027-28 local-games hub that could top $1B, with team count, geofencing, and RSN coexistence driving the spec.

AI translation is turning sports broadcasts into on-demand language feeds

From the 2026 World Cup to esports, AI localization is moving into the live workflow, changing how rights teams test markets and package inventory.

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage ingest now feeds ScorePlay’s media platform, turning live feeds into searchable clips faster and raising the bar for monitoring and metadata

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

Liverpool FC and Extreme Networks: Enhancing the Game

Historic sports venues are leveraging cutting-edge connectivity to deliver real-time insights and deeper fan engagement at scale

Sky-High Innovation: How Drone Shows are Revolutionizing Entertainment and Beyond

These synchronized aerial displays are replacing pyrotechnics with sustainable alternatives that captivate audiences at scale

Navigating the Evolution of Stadium Experiences with Zack Klima

Technology and consumer demand are forcing venues to completely reimagine what modern stadium experiences should deliver to fans

The Future of Fan Engagement in Sports: Trends and Innovations

Younger fans are ditching traditional broadcasts for digital platforms, forcing teams to rethink how they build loyalty