fan experience

US Open’s million-plus crowd is turning event tech into data ops

USTA’s startup program and Deloitte’s US Open work point to the same shift: major events are buying and governing a data-operating model, not just event tech.

Microsoft’s Blue Jays deal brings Copilot signs and Azure data into stadium operations

Microsoft’s multi-year Blue Jays partnership signals a playbook: cloud-first data stacks, AI-branded fan moments, and tighter links between venues and talent pi

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

What Super Bowl 59 Taught Us About UGC

Fan-created content became the heartbeat of Super Bowl 59, revealing how brands can harness real experiences to amplify their reach

Oracle Park: Elevating the Fan Experience with Extreme Networks

Modern connectivity infrastructure turns a major league stadium into a seamless digital destination for thousands of fans

Revving Up the Fan Experience with Mark Faber

A legendary speedway executive reveals how community connection transforms the fan experience beyond the racing itself