Entertainment Industry

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the $9.612B Seahawks sale. For operators, ticketing controls, resale leakage and partner deliverables move from back office detail to board-

Sports rights deals are being won with data and distribution, not bigger checks

New survey data and fresh rights moves show platforms are negotiating for reach, data and packaging, while local carriage deals get more targeted.

SportBusiness is selling Deals Tracker as a dataset of 2,000 sponsorship portfolios

SportBusiness is pitching Deals Tracker as a dataset covering 2,000 sponsorship portfolios and 10,000 decision-maker contacts, as rights holders and sponsors mo

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

Tampa's $2.3B Rays ballpark deal restructures an $80M piece into a 35-year revenue-sharing plan for city infrastructure, part of a wider look at how venues manage funding, automation, and sustainability.

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

Two mega-mergers are redrawing the map of European television production and distribution

Banijay-All3Media's merger has closed, while a Sky-ITV deal advances separately, together reshaping European TV at a pace not seen in a generation.

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of the Sports and Entertainment Alliance in Technology (SEAT), stepped off the Spotlight stage after delivering a talk that touched on one of the industry's most pressing shifts: stadiums are no longer built solely around the sports product. They are b

USA’s perfect World Cup start and the business case behind the hype

The USMNT won its first two 2026 World Cup matches as co-host. Here is what the momentum means for sponsorship, hospitality, and B2B demand.

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

Disrupting the Sport of Cheerleading: Establishing Cheerleading as an Official Olympic Sport in 2021 (Episode Two)

A grassroots activity becomes a global phenomenon as pioneering leaders navigate the complex path to Olympic recognition

Inside the Honky Tonk Empire: A Conversation with Amanda Banda, Director of Marketing at Billy Bob’s Texas

How a legendary Texas music venue adapts its marketing strategy to compete in an increasingly digital entertainment landscape

Tackling Life Beyond the Game: Trey Edmunds’ Journey From NFL to Fatherhood

Former NFL running back Trey Edmunds reveals how athletes can build meaningful lives beyond their playing careers through family and purpose

Is AI in Hollywood a Creative Ally or Adversary? Actor Tom Schanley’s Take

New union contracts reveal how Hollywood is drawing boundaries around AI's role in creative work

Unparalleled Reach Meets Operational Experience: the ESPN and Penn Entertainment Partnership Is One to Bet On

A media giant's sports betting ambitions prove stronger when paired with an operator's proven infrastructure and scale