Ea Sports

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house

The Mariners made four 2026 spots without an agency, and Zoomph pegs the Dodgers' team social feeds at $101 million in paid-ad equivalent value.

MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

MLS has hired London advisory firm Altius8 to test the market for a presenting sponsor, a deal type common in Europe and nearly unknown in U.S. leagues.

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

SportsPro's summer coverage logged a US$530m golf simulator deal, SI's Magnifi acquisition, a GSE Worldwide AI partnership and a new event-impact tool.

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, recognizing venue food, beverage and hospitality programs across the U.S.

Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues

SportsPro reporting details Euroleague's planned direct-to-consumer platform and the US Open's US$800 million stadium renovation.

Presidio’s Resonate uses agentic AI to turn sports archives into searchable inventory

Presidio is pushing agentic AI into sports media ops, pairing Captivate fan experiences with Resonate back-end search, tagging, and clip generation on AWS Media

Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm will show NFL games in its 12K LED domes in Los Angeles and Dallas, forcing venue ops teams to plan like broadcasters.

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI says its software now schedules 50+ pro leagues. For ops teams, the real shift is treating schedules like constrained optimization, not calendar wo

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV added ESPN Unlimited in-app as ESPN lifts DTC prices on Sept. 17, shifting how operators should value bundled sports streaming versus stand-alone tie

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the $9.612B Seahawks sale. For operators, ticketing controls, resale leakage and partner deliverables move from back office detail to board-

The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

NBA and YouTube are in advanced talks on a 2027-28 local-games hub that could top $1B, with team count, geofencing, and RSN coexistence driving the spec.

Snow League’s NBC, Peacock and YouTube plan makes Season Two a production workflow test

The Snow League adds YouTube simulcasts, >50 hours on Peacock, and a second U.S. stop. For media ops teams, it’s a multi-platform workflow problem.

SBJ Tech: Timberwolves’ reported “$5M-plus” ticket-revenue gain puts tech ROI under the microscope

SBJ Tech reported that the Timberwolves posted a “$5M-plus” increase in ticket revenue, as EA Sports, Next League and venue technology teams look for clearer ti

Sports rights deals are being won with data and distribution, not bigger checks

New survey data and fresh rights moves show platforms are negotiating for reach, data and packaging, while local carriage deals get more targeted.

SportBusiness is selling Deals Tracker as a dataset of 2,000 sponsorship portfolios

SportBusiness is pitching Deals Tracker as a dataset covering 2,000 sponsorship portfolios and 10,000 decision-maker contacts, as rights holders and sponsors mo

AI translation is turning sports broadcasts into on-demand language feeds

From the 2026 World Cup to esports, AI localization is moving into the live workflow, changing how rights teams test markets and package inventory.

Athletes Unlimited is betting on softball, and that changes what its vendors must deliver

Pausing AU Pro Basketball and volleyball frees capital for AUSL’s six-market model, where sellouts, ABC ratings, and new tech ownership are reshaping ops.

Sports teams and leagues are building their own scoring systems for fans and sponsors

Heisman’s new “Hopefuls” hub and the Timberwolves’ Jump rollout point to a shift: first‑party voting and ticketing data is becoming the currency.

A $150m shared training center in Portland is changing how women’s sports facilities get built

RAJ Sports’ Kaiser Permanente Performance Center adds a 100,000-sq-ft, dual-team model, and it changes how operators should spec rooms, gear, and event tech.

BlackSun’s $1bn first close shifts more sports teams into funds

BlackSun says it has raised $1bn toward a $7bn target, a sign that sports ownership is shifting toward fund platforms that bundle teams with media, tech, and re

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s five-year U.S. F1 package starts in 2026, and it’s priced like a rights deal but built like a product bundle.

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage ingest now feeds ScorePlay’s media platform, turning live feeds into searchable clips faster and raising the bar for monitoring and metadata

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

ESPN’s Little League uses 60 cameras for alt-casts and HDR

RailCam returns, 4DReplay renders in under five seconds, and ESPN adds an alumni alt-cast in Williamsport.

Gaming investment hits highest quarterly level in a year at $2.5B+ in Q2 2026

Drake Star's Q2 2026 Global Gaming Report finds financing hit a 12-month high across 96 rounds, with AI tools, AdTech, and hardware drawing the largest checks.

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of the Sports and Entertainment Alliance in Technology (SEAT), stepped off the Spotlight stage after delivering a talk that touched on one of the industry's most pressing shifts: stadiums are no longer built solely around the sports product. They are b

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…