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30 articles from Sports & Entertainment practitioners

Presidio’s Resonate uses agentic AI to turn sports archives into searchable inventory

Presidio’s Resonate uses agentic AI to turn sports archives into searchable inventory

Presidio is pushing agentic AI into sports media ops, pairing Captivate fan experiences with Resonate back-end search, tagging, and clip generation on AWS Media

MarketScale Newsroom·Sep 6, 2026
Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm will show NFL games in its 12K LED domes in Los Angeles and Dallas, forcing venue ops teams to plan like broadcasters.

MarketScale Newsroom·Sep 5, 2026
Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI says its software now schedules 50+ pro leagues. For ops teams, the real shift is treating schedules like constrained optimization, not calendar wo

MarketScale Newsroom·Sep 4, 2026
YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV added ESPN Unlimited in-app as ESPN lifts DTC prices on Sept. 17, shifting how operators should value bundled sports streaming versus stand-alone tie

MarketScale Newsroom·Sep 3, 2026
Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the $9.612B Seahawks sale. For operators, ticketing controls, resale leakage and partner deliverables move from back office detail to board-

MarketScale Newsroom·Sep 3, 2026
The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

NBA and YouTube are in advanced talks on a 2027-28 local-games hub that could top $1B, with team count, geofencing, and RSN coexistence driving the spec.

MarketScale Newsroom·Sep 3, 2026

Snow League’s NBC, Peacock and YouTube plan makes Season Two a production workflow test

The Snow League adds YouTube simulcasts, >50 hours on Peacock, and a second U.S. stop. For media ops teams, it’s a multi-platform workflow problem.

MarketScale Newsroom·Sep 2, 2026
SBJ Tech: Timberwolves’ reported “$5M-plus” ticket-revenue gain puts tech ROI under the microscope

SBJ Tech: Timberwolves’ reported “$5M-plus” ticket-revenue gain puts tech ROI under the microscope

SBJ Tech reported that the Timberwolves posted a “$5M-plus” increase in ticket revenue, as EA Sports, Next League and venue technology teams look for clearer ti

MarketScale Newsroom·Sep 2, 2026
Sports rights deals are being won with data and distribution, not bigger checks

Sports rights deals are being won with data and distribution, not bigger checks

New survey data and fresh rights moves show platforms are negotiating for reach, data and packaging, while local carriage deals get more targeted.

MarketScale Newsroom·Sep 2, 2026
SportBusiness is selling Deals Tracker as a dataset of 2,000 sponsorship portfolios

SportBusiness is selling Deals Tracker as a dataset of 2,000 sponsorship portfolios

SportBusiness is pitching Deals Tracker as a dataset covering 2,000 sponsorship portfolios and 10,000 decision-maker contacts, as rights holders and sponsors mo

MarketScale Newsroom·Sep 2, 2026
AI translation is turning sports broadcasts into on-demand language feeds

AI translation is turning sports broadcasts into on-demand language feeds

From the 2026 World Cup to esports, AI localization is moving into the live workflow, changing how rights teams test markets and package inventory.

MarketScale Newsroom·Aug 31, 2026
Athletes Unlimited is betting on softball, and that changes what its vendors must deliver

Athletes Unlimited is betting on softball, and that changes what its vendors must deliver

Pausing AU Pro Basketball and volleyball frees capital for AUSL’s six-market model, where sellouts, ABC ratings, and new tech ownership are reshaping ops.

MarketScale Newsroom·Aug 31, 2026
Sports teams and leagues are building their own scoring systems for fans and sponsors

Sports teams and leagues are building their own scoring systems for fans and sponsors

Heisman’s new “Hopefuls” hub and the Timberwolves’ Jump rollout point to a shift: first‑party voting and ticketing data is becoming the currency.

MarketScale Newsroom·Aug 31, 2026
A $150m shared training center in Portland is changing how women’s sports facilities get built

A $150m shared training center in Portland is changing how women’s sports facilities get built

RAJ Sports’ Kaiser Permanente Performance Center adds a 100,000-sq-ft, dual-team model, and it changes how operators should spec rooms, gear, and event tech.

MarketScale Newsroom·Aug 31, 2026
BlackSun’s $1bn first close shifts more sports teams into funds

BlackSun’s $1bn first close shifts more sports teams into funds

BlackSun says it has raised $1bn toward a $7bn target, a sign that sports ownership is shifting toward fund platforms that bundle teams with media, tech, and re

MarketScale Newsroom·Aug 31, 2026
Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s five-year U.S. F1 package starts in 2026, and it’s priced like a rights deal but built like a product bundle.

MarketScale Newsroom·Aug 29, 2026
Telestream and ScorePlay pipe live sports feeds into the media library

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage ingest now feeds ScorePlay’s media platform, turning live feeds into searchable clips faster and raising the bar for monitoring and metadata

MarketScale Newsroom·Aug 28, 2026
DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

MarketScale Newsroom·Aug 28, 2026
ESPN’s Little League uses 60 cameras for alt-casts and HDR

ESPN’s Little League uses 60 cameras for alt-casts and HDR

RailCam returns, 4DReplay renders in under five seconds, and ESPN adds an alumni alt-cast in Williamsport.

MarketScale Newsroom·Aug 28, 2026
Gaming investment hits highest quarterly level in a year at $2.5B+ in Q2 2026

Gaming investment hits highest quarterly level in a year at $2.5B+ in Q2 2026

Drake Star's Q2 2026 Global Gaming Report finds financing hit a 12-month high across 96 rounds, with AI tools, AdTech, and hardware drawing the largest checks.

MarketScale Newsroom·Jul 16, 2026
Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of the Sports and Entertainment Alliance in Technology (SEAT), stepped off the Spotlight stage after delivering a talk that touched on one of the industry's most pressing shifts: stadiums are no longer built solely around the sports product. They are b

Ben Thomas·Jun 26, 2026
As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

MarketScale Newsroom·Jun 17, 2026
As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

MarketScale Newsroom·Jun 17, 2026
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

AJ Krow·May 14, 2025
Performance Coaching – Episode 6: Thank You

Performance Coaching – Episode 6: Thank You

Deliberate preparation and self-awareness separate high performers from the rest, whether on stage or in the boardroom

Business Services·Jan 28, 2025
Liverpool FC and Extreme Networks: Enhancing the Game

Liverpool FC and Extreme Networks: Enhancing the Game

Historic sports venues are leveraging cutting-edge connectivity to deliver real-time insights and deeper fan engagement at scale

Extreme Networks·Dec 27, 2024
Krow Knows: How Fair Are the College Football Playoff Rankings?

Krow Knows: How Fair Are the College Football Playoff Rankings?

The playoff committee's selection process reveals how conference strength and recent realignment are reshaping what it truly means to be college football's elit

AJ Krow·Nov 22, 2024
Disrupting the Sport of Cheerleading: Establishing Cheerleading as an Official Olympic Sport in 2021 (Episode Two)

Disrupting the Sport of Cheerleading: Establishing Cheerleading as an Official Olympic Sport in 2021 (Episode Two)

A grassroots activity becomes a global phenomenon as pioneering leaders navigate the complex path to Olympic recognition

Ron Stefanski·Nov 18, 2024
Hoops to Hope: A Shared Journey Through Mental Health Challenges and Shattering Stigmas

Hoops to Hope: A Shared Journey Through Mental Health Challenges and Shattering Stigmas

Athletes and coaches are redefining mental toughness by openly addressing the psychological struggles that affect one in eight people worldwide

Tad Druart·Aug 30, 2024
Orchestrating Excellence: The Symphony of Teamwork

Orchestrating Excellence: The Symphony of Teamwork

One leader's approach to aligning diverse talents creates harmony that drives exceptional results across every project

Rentex·Jun 18, 2024
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