Digital Fan Experience

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

What Super Bowl 59 Taught Us About UGC

Fan-created content became the heartbeat of Super Bowl 59, revealing how brands can harness real experiences to amplify their reach

Oracle Park: Elevating the Fan Experience with Extreme Networks

Modern connectivity infrastructure turns a major league stadium into a seamless digital destination for thousands of fans

Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities

Immersive technologies are transforming how fans experience sports while creating untapped monetization channels for teams

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round

The Future of Fan Engagement in Sports: Trends and Innovations

Younger fans are ditching traditional broadcasts for digital platforms, forcing teams to rethink how they build loyalty