Digital Content Creation

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

What Super Bowl 59 Taught Us About UGC

Fan-created content became the heartbeat of Super Bowl 59, revealing how brands can harness real experiences to amplify their reach