Skip to content
MarketScale

Sports & Entertainment · Topic

Broadcast Rights

8 articles from Sports & Entertainment practitioners

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

MarketScale Newsroom·Sep 19, 2026
Sports rights deals are being won with data and distribution, not bigger checks

Sports rights deals are being won with data and distribution, not bigger checks

New survey data and fresh rights moves show platforms are negotiating for reach, data and packaging, while local carriage deals get more targeted.

MarketScale Newsroom·Sep 2, 2026
24 million Spanish-language World Cup viewers are changing how sports content gets made

24 million Spanish-language World Cup viewers are changing how sports content gets made

Rights holders are treating translation, clipping and metadata as production infrastructure, not an add-on, to reach new markets and monetize beyond the live fe

MarketScale Newsroom·Aug 30, 2026
Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s five-year U.S. F1 package starts in 2026, and it’s priced like a rights deal but built like a product bundle.

MarketScale Newsroom·Aug 29, 2026
NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

Fox says it won’t amend its NFL deal through 2029. For media ops teams, the bigger story is how $6.26B in NFL ad sales and retrans fees keep driving programming

MarketScale Newsroom·Aug 29, 2026
As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

MarketScale Newsroom·Jun 17, 2026
As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

MarketScale Newsroom·Jun 17, 2026
Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Sports leagues that adapt their content strategy across platforms see stronger fan engagement and loyalty

Stephi Blank·Mar 24, 2024
← All Sports & Entertainment articles

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Free plan

Every article here started as someone's expertise. Yours qualifies.

This coverage is produced through MarketScale with companies across Sports & Entertainment. The same platform turns your venue operators, production crews, and partnership teams into the coverage buyers on this page are reading. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires