Sports & Entertainment · Topic
2026 World Cup
3 articles from Sports & Entertainment practitioners
USA’s perfect World Cup start and the business case behind the hype
The USMNT won its first two 2026 World Cup matches as co-host. Here is what the momentum means for sponsorship, hospitality, and B2B demand.
As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals
FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…