Software & Technology · Topic
2 articles from Software & Technology practitioners
Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns
BCG and Ramp/Revelio Labs data show 66% of regular AI users get little guidance, and strategic clarity outperforms tool access in measurable impact.
IPS Global Mkt Meeting 2026 – An de Coen on the Future of Marketing Leadership
In an era where marketing is expected to do more than generate awareness, the conversation is rapidly shifting toward measurable impact and strategic leadership. Industry gatherings like IPS Global MKT Meet NYC 2026 reveal a growing consensus: success hinges not just on execution, but on clarity of purpose and the ability to articulate…
