Software & Technology · Topic
2 articles from Software & Technology practitioners
Uber, Starbucks AI investments expose enterprise ROI gap
Uber burned its full 2026 AI budget in four months. Starbucks killed an AI inventory system after nine. Here's what enterprise operators must do differently.
AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning
Uber burned its entire 2026 AI budget in four months. Starbucks scrapped its AI inventory system after nine months. Enterprise operators are now demanding proof
