Skip to content
MarketScale

Software & Technology · Topic

Salesforce

18 articles from Software & Technology practitioners

Dreamforce 2026 puts the agentic enterprise on trial in San Francisco this September

Dreamforce 2026 puts the agentic enterprise on trial in San Francisco this September

Salesforce's Dreamforce runs September 15–17 in San Francisco, centering on autonomous AI agents, Data 360, and governance at scale.

MarketScale Newsroom·Aug 7, 2026
Employee distrust and skills gaps are the real barriers slowing enterprise AI scale in 2026

Employee distrust and skills gaps are the real barriers slowing enterprise AI scale in 2026

Platforms from Microsoft, Salesforce, and Google are ready. The blockers now are workforce trust and a widening AI skills gap, not the technology itself.

MarketScale Newsroom·Aug 1, 2026
Enterprise AI tools are splitting the market between productivity gains and unresolved governance gaps

Enterprise AI tools are splitting the market between productivity gains and unresolved governance gaps

Microsoft, Salesforce, and Google are rolling out AI tools at scale, but CIOs face real cost, trust, and skills challenges before the gains materialize.

MarketScale Newsroom·Jul 31, 2026
Salesforce pledges $1 billion to Switzerland as Agentforce moves from pilot to production

Salesforce pledges $1 billion to Switzerland as Agentforce moves from pilot to production

Salesforce's five-year, $1B Switzerland commitment backs Agentforce deployments already running at scale across healthcare, retail, ag, and events.

MarketScale Newsroom·Jul 27, 2026
Enterprise AI is delivering business insights but not the cost savings most companies expected

Enterprise AI is delivering business insights but not the cost savings most companies expected

Adoption of AI tools from Microsoft, Salesforce, and Google is accelerating, but an SAP survey finds ROI is landing in unexpected places.

MarketScale Newsroom·Jul 26, 2026
Salesforce commits $1 billion to Switzerland over five years to expand Agentforce deployments

Salesforce commits $1 billion to Switzerland over five years to expand Agentforce deployments

Salesforce is putting $1B into Switzerland over five years, backing agentic AI rollouts, workforce programs, and partner expansion across Swiss enterprise secto

MarketScale Newsroom·Jul 23, 2026
Enterprise AI spending hits a wall: companies ration tokens, redirect budgets

Enterprise AI spending hits a wall: companies ration tokens, redirect budgets

Major enterprises including Uber, Meta, and Salesforce are cutting AI access and redirecting budgets as token costs surge past forecasts.

MarketScale Newsroom·Jul 10, 2026
When Client Engagement Becomes True Partnership

When Client Engagement Becomes True Partnership

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but…

Cg Infinity·Feb 1, 2026
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes

How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span cross-functional teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Cg Infinity·Feb 1, 2026
When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity

When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, often relying on Salesforce custom development to ensure specific requirements are met without adding unnecessary cost or complexity. That balance is a…

Cg Infinity·Feb 1, 2026
How Thoughtful Experience Design in Marketing Cloud Implementation Leads to Better Business Outcomes

How Thoughtful Experience Design in Marketing Cloud Implementation Leads to Better Business Outcomes

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. A successful Marketing Cloud implementation requires more than individual features working in isolation. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and…

Cg Infinity·Feb 1, 2026
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision and operate from a clear client philosophy. That…

Cg Infinity·Feb 1, 2026
Salesforce Advocacy and Informed Judgment Drive Successful Implementations

Salesforce Advocacy and Informed Judgment Drive Successful Implementations

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Cg Infinity·Feb 1, 2026
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes

CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging…

Cg Infinity·Jan 31, 2026
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results

CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant…

Cg Infinity·Jan 31, 2026
How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

Cg Infinity·Jan 31, 2026
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Cg Infinity·Jan 29, 2026
Innovating for Health: ELLKAY’s Strategic Salesforce Integration Sets New Standards in the Industry

Innovating for Health: ELLKAY’s Strategic Salesforce Integration Sets New Standards in the Industry

In an era where technology is pivotal in transforming healthcare delivery, ELLKAY emerges as a critical player by effectively integrating healthcare data into Salesforce platforms. With its vast network of EMRs and clinical systems, ELLKAY bridges the gap between healthcare data and Salesforce’s Health Cloud and Service Cloud, enhancing patient care and operational efficiency. This…

Software And Technology·Feb 10, 2024
← All Software & Technology articles

Follow Software & Technology Insights

Get new expert content in your inbox.

Free workspace

Every article here started as someone's expertise. Yours qualifies.

This coverage is produced through MarketScale with companies across Software & Technology. The same platform turns your solutions engineers, product teams, and customer engineers into the coverage buyers on this page are reading. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system