Enterprise Buyers

Anthropic, Microsoft, and Gartner signal a billing model reckoning for enterprise SaaS buyers

Usage-based billing is expanding fast across AI SaaS platforms, with Anthropic, Microsoft, and Oracle all moving in the same direction at once.

B2B tech lead gen in 2026 is a timing problem, not a volume problem

Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.

BlackBerry Is a B2B Enterprise Software Company Now. And the Numbers Prove It.

Most markets still price BlackBerry as a nostalgia trade. QNX revenue up 26%, adjusted EBITDA up 52%, a $1 billion royalty backlog, and a deepening NVIDIA partnership say otherwise. Here is what enterprise buyers and technology leaders need to understand.