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Enterprise Ai Strategy

16 articles from Software & Technology practitioners

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

BCG and Ramp/Revelio Labs data show 66% of regular AI users get little guidance, and strategic clarity outperforms tool access in measurable impact.

MarketScale Newsroom·Jul 13, 2026
Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

High-intensity AI adopters grew headcount 10%+ in 24 months, but 66% of workers got no guidance on using the time saved.

MarketScale Newsroom·Jul 13, 2026
Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

86% of C-suites are raising AI budgets, yet only 32% report sustained impact. Prompt injection, shadow AI, and data gaps explain why.

MarketScale Newsroom·Jul 8, 2026
Uber, Starbucks AI investments expose enterprise ROI gap

Uber, Starbucks AI investments expose enterprise ROI gap

Uber burned its full 2026 AI budget in four months. Starbucks killed an AI inventory system after nine. Here's what enterprise operators must do differently.

MarketScale Newsroom·Jul 8, 2026
AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

Uber burned its entire 2026 AI budget in four months. Starbucks scrapped its AI inventory system after nine months. Enterprise operators are now demanding proof

MarketScale Newsroom·Jul 5, 2026
Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Major corporations are moving past open AI access and toward usage limits and ROI frameworks, signaling a new phase of enterprise adoption.

MarketScale Newsroom·Jul 2, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Most enterprise AI pilots never scale. Here's what separates organizations that reach production from those stuck in perpetual experimentation.

MarketScale Newsroom·Jun 20, 2026
Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

A survey of 1,550 AI decision-makers finds 73% of enterprises use AI regularly, yet just 10% call it core to how their business runs.

MarketScale Newsroom·Jun 18, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI is moving beyond experimentation into full-scale deployment, reshaping operations, decision-making, and competitive positioning across industries.

MarketScale Newsroom·Jun 18, 2026
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Cg Infinity·Apr 24, 2026
A Practical Conversation About AI in Business: From Hype to Real-World Impact

A Practical Conversation About AI in Business: From Hype to Real-World Impact

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Ben Thomas·Apr 15, 2026
The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs

The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs

Cybersecurity is no longer a concern reserved for large enterprises—it has become a defining issue for businesses of every size. Over the past decade, the rapid rise of cloud computing, artificial intelligence, and cryptocurrency has fundamentally reshaped the threat landscape, lowering the barrier to entry for cybercriminals and expanding the range of viable targets….

Ben Thomas·Apr 9, 2026
How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

The Digital Revolution in Professional Services The integration of AI and digital platforms is fundamentally reshaping how teams collaborate, upskill, and deliver value to clients at EY. This transformation extends beyond simple automation—it represents a paradigm shift in how professional services firms operate, innovate, and create competitive advantage. We asked industry thought leaders to share…

Uncategorized·Aug 26, 2025
As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As the modern business landscape continues to rapidly integrate AI, it’s imperative to approach its applications with a discerning eye. While the capabilities of AI are vast, it’s a myth to consider it a panacea; understanding its strengths and limitations is crucial. This is precisely where the ethical mandates around AI come into…

Ariadna Navarro·Aug 3, 2023
EY-Shopify Global Alliance with Warren Tomlin

EY-Shopify Global Alliance with Warren Tomlin

On this episode of the What Just Happened? podcast, host Christine Russo speaks with Warren Tomlin, Managing Partner at EY, on the new alliance his company just made with Shopify. It might seem strange for a company like EY to team with Shopify, but Warren makes a case for it. “It’s not about how it…

Christine Russo·May 23, 2023
AI’s Exponential Influence: Beyond Speed to Societal Transformation

AI’s Exponential Influence: Beyond Speed to Societal Transformation

Michael Maniscalco, CTO of Applied Digital, anticipates the rapid acceleration of AI development, emphasizing that its growth is expected to be exponential and possibly beyond. Noting the surge in investments and the broad market interest, he underscores AI’s transformative potential not just in economic terms but in reshaping societal structures. Maniscalco cites examples such as…

Software And Technology·Jan 2, 2023
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