Digital Strategy

B2B eCommerce's real barrier isn't technology, it's the complexity that digital moves, not removes

Manufacturers and distributors racing to digitize are discovering that platforms shift complexity rather than eliminate it, and loyalty, AI readiness, and data

B2B digital commerce is hitting escape velocity, and distributors who ignore it are already behind

Amazon's 20% Q2 growth and Watsco's 37% digital revenue share signal that B2B ecommerce is no longer optional for distributors and operators.

Adobe CMO Lara Balazs says marketing leaders must reinvent themselves continuously or risk irrelevance

Adobe's CMO Lara Balazs, speaking at Cannes Lions 2026, says the modern marketing chief must act as "customer zero" and constantly disrupt their own assumptions

AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

Artificial intelligence is no longer a future-state discussion—it’s a present-day leadership priority. As enterprises accelerate the adoption of generative AI and automation tools, hiring strategies are evolving alongside broader business transformation. According to McKinsey’s 2025 State of AI report, 88% of organizations now report using AI in at least one business function, underscoring how…

One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision and operate from a clear client philosophy. That…

How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

The Product Leadership Playbook: Lessons from SaaS Growth, FinTech Reinvention, and Startup Journeys

The world of tech rarely stands still. SaaS is growing faster than ever, reshaping how businesses deliver value, while fintech continues to reinvent how we pay, shop, and prove who we are. And the numbers back it up: The SaaS market, worth $266 billion in 2024, is projected to exceed $315.6 billion this year…

Digital Tools Driving Excellence: How AI, Blockchain, and Analytics Transform EY’s Client Outcomes

The Digital Imperative in Professional Services In today’s rapidly evolving business landscape, the integration of advanced digital tools—from AI and machine learning to blockchain and sophisticated analytics—has become essential for delivering exceptional audit quality, tax strategy effectiveness, and advisory outcomes. At EY, we’re witnessing firsthand how these technologies are not just enhancing our capabilities…

How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

The Digital Revolution in Professional Services The integration of AI and digital platforms is fundamentally reshaping how teams collaborate, upskill, and deliver value to clients at EY. This transformation extends beyond simple automation—it represents a paradigm shift in how professional services firms operate, innovate, and create competitive advantage. We asked industry thought leaders to share…

Workforce, Housing, and Growth: How Applied Digital Is Revitalizing a Rural Town Through AI Infrastructure

As AI infrastructure spreads beyond tech hubs and into America’s heartland, companies face a new imperative: not just to build facilities—but to build trust, local partnerships, and long-term value for the communities that host them. In Ellendale, North Dakota, Applied Digital’s Polaris Forge 1 campus has become a case study in what rural revitalization…

The Future of Fiber: Strategies and Collaboration

As next-generation broadband continues to transform digital experiences across the U.S., Internet Service Providers (ISPs) are reshaping how we think about infrastructure, speed, and scalability. The industry is no longer just about faster speeds—it’s about smarter service, tailored rollouts, and future-ready networks that can meet the evolving needs of homes, businesses, and communities. In this…

Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.

In the rapidly evolving world of digital commerce, how can businesses harness the power of generative AI without crossing the ethical line of consumer privacy? Making best use of generative AI in digital commerce is proving a more difficult balancing act than the initial hype around tools like ChatGPT may have signaled. A…

ELLKAY Leads the Charge: Solutions in Digital Health Unveiled at Oracle CloudWorld 2023!

At Oracle CloudWorld 2023, ELLKAY made a significant impact, inviting attendees and organizations to explore groundbreaking solutions in digital health. Positioned at the forefront of cutting digital health timelines, reducing associated costs, and centralizing connectivity, ELLKAY is poised to accelerate your digital data strategy and help achieve strategic growth goals.

BEAD Funding Roundtable: Is Rural Broadband Expansion Set Up to Succeed?

In a timely and important episode about the deployment and execution of federal Broadband Equity, Access, and Deployment (BEAD) funding, several telecommunications experts weighed in on the program’s future. With 2023 coming to a close, this conversation about BEAD comes at the right time as it marks a year filled with substantial updates and progress…

As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As the modern business landscape continues to rapidly integrate AI, it’s imperative to approach its applications with a discerning eye. While the capabilities of AI are vast, it’s a myth to consider it a panacea; understanding its strengths and limitations is crucial. This is precisely where the ethical mandates around AI come into…

EY-Shopify Global Alliance with Warren Tomlin

On this episode of the What Just Happened? podcast, host Christine Russo speaks with Warren Tomlin, Managing Partner at EY, on the new alliance his company just made with Shopify. It might seem strange for a company like EY to team with Shopify, but Warren makes a case for it. “It’s not about how it…

Wes Cummins on Applied Digital’s Promising Horizon

Wes Cummins,CEO of Applied Digital, shares his enthusiasm for Applied Digital’s future, emphasizing the development of a robust HPC strategy. With their first facility successfully operational in Jamestown and plans to expand further in Ellendale and other yet-to-be-announced locations, he is confident that the company’s future achievements will eclipse its impressive past.

Harnessing North Dakota’s Natural Advantages

Michael Maniscalco, CTO of Applied Digital, highlights the company’s strategic decision to establish its initial data centers in North Dakota. By leveraging the region’s unique low-cost power and natural cooling, they not only make the training of models cost-effective due to their high power demands but also enhance environmental sustainability. He clarifies that these centers…

What Zuckerberg Got Wrong With the Metaverse

Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse. Dan’s Thoughts: Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets….

Experience Threading: Powered by Threadfin

The customer experience is defining company strategy for virtually every industry. The idea of creating an experience that meets company goals goes well beyond environments such as retail stores or sports venues. It’s just as important in the B2B world and even more so in highly competitive markets. Bryan Harris, VP Sales & Marketing at…

Why Elon Musk’s $44 Billion Deal Was Impossible for Twitter to Ignore

Editor’s Note: Our previous reporting on this topic analyzed Musk’s Twitter strategies and whether Twitter can ever meet its “social imperative,” and can be found here. Going once, going twice…Twitter, sold! To the richest man alive! Tesla CEO and top billionaire Elon Musk has purchased Twitter for $54.20 a share, totaling around $44 billion. Under…

Technology Leaders Are No Longer Behind the Scenes, They Are Integral for Driving Strategy

Toby Buckalew, Interim CIO, Columbia Advisory Group, is a leading technology strategist with over thirty years of industry experience. Jason Claybrook sat down with Buckalew for an in-depth discussion on his career and insights into the current state of IT management. Buckalew witnessed plenty of technology evolution and innovation during his lengthy career in…

Can An Elon Musk-Owned Twitter Meet Its Free Speech “Social Imperative”?

Editor’s Note: As of April 25th, Twitter has agreed to a deal with Elon Musk, selling the company for $44 billion. Twitter will now become a private company. The tech community woke up this morning to a Twitter feed on fire. Elon Musk, after announcing his ‘largest Twitter shareholder’ status at 9.2%, joining, and then…

The Product Strategy Process (Part 3)

In the final episode of a three-part series on analyzing and building actionable tips for developing mobile applications, platforms and digital or mobile experiences, Host Daniel J. Litwin welcomed back a panel of experts from Shockoe. This episode connected the dots between many of the ideas presented in the first two episodes, as well as…

Understanding Digital Disruption and Transformation: The Mecca Minute

Understanding Digital Transformation   Digital transformation is yet another oversimplified set of buzzwords with a very complicated meaning. Digital transformation is most often associated with the conversion of a largely manual processes into a highly efficient and inherently more organized process using data. It can also be applied to streamlining the development of products…