Digital Commerce Strategy

B2B eCommerce's real barrier isn't technology, it's the complexity that digital moves, not removes

Manufacturers and distributors racing to digitize are discovering that platforms shift complexity rather than eliminate it, and loyalty, AI readiness, and data

B2B digital commerce is hitting escape velocity, and distributors who ignore it are already behind

Amazon's 20% Q2 growth and Watsco's 37% digital revenue share signal that B2B ecommerce is no longer optional for distributors and operators.

Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.

In the rapidly evolving world of digital commerce, how can businesses harness the power of generative AI without crossing the ethical line of consumer privacy? Making best use of generative AI in digital commerce is proving a more difficult balancing act than the initial hype around tools like ChatGPT may have signaled. A…

EY-Shopify Global Alliance with Warren Tomlin

On this episode of the What Just Happened? podcast, host Christine Russo speaks with Warren Tomlin, Managing Partner at EY, on the new alliance his company just made with Shopify. It might seem strange for a company like EY to team with Shopify, but Warren makes a case for it. “It’s not about how it…