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B2b Sales

14 articles from Software & Technology practitioners

U.S. B2B tech spending hit $35.3 billion in the first half of 2026, and the second half looks different

U.S. B2B tech spending hit $35.3 billion in the first half of 2026, and the second half looks different

Circana puts H1 2026 B2B technology revenue at $35.3B, up 10% YoY. Growth moderates to 6% in H2 as pricing dynamics shift and teams rethink GTM.

MarketScale Newsroom·Aug 18, 2026
80% of B2B tech buyers now use AI agents, forcing procurement and sales teams to rebuild how enterprise deals get done

80% of B2B tech buyers now use AI agents, forcing procurement and sales teams to rebuild how enterprise deals get done

IDC finds 8 in 10 B2B tech buyers already use AI agents in purchasing decisions, while Gartner projects 80% of CSOs will require AI-augmented sales plans by 203

MarketScale Newsroom·Aug 17, 2026
U.S. B2B tech spending hit $35.3B in H1 2026, with cloud leading at 15% growth

U.S. B2B tech spending hit $35.3B in H1 2026, with cloud leading at 15% growth

Circana's latest forecast shows B2B technology reseller revenue up 10% year over year, with cloud, hardware, and software all posting gains.

MarketScale Newsroom·Aug 12, 2026
Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business hits $60B in annualized gross sales while agentic AI agents begin replacing human-driven B2B product discovery.

MarketScale Newsroom·Jul 31, 2026
Amazon Business hits $60 billion in annualized gross sales as agentic AI reshapes B2B procurement

Amazon Business hits $60 billion in annualized gross sales as agentic AI reshapes B2B procurement

Amazon Business has reached $60B in annualized gross sales, a milestone that arrives just as agentic AI begins rewiring how B2B buyers discover and purchase.

MarketScale Newsroom·Jul 29, 2026
Fastenal's digital sales climb in Q2 as B2B ecommerce reshapes industrial procurement

Fastenal's digital sales climb in Q2 as B2B ecommerce reshapes industrial procurement

Fastenal's Q2 digital sales growth and a broader B2B ecommerce surge signal that industrial procurement teams can no longer treat online channels as optional.

MarketScale Newsroom·Jul 28, 2026
B2B ecommerce is posting real numbers, and operators are taking notice

B2B ecommerce is posting real numbers, and operators are taking notice

MSC Industrial's Q3 sales crossed $1 billion, with ecommerce leading the way. Here's what the data means for procurement and ops teams.

MarketScale Newsroom·Jul 14, 2026
B2B digital commerce hits its stride: MSC Industrial, Carrier Enterprise, and Sherwin-Williams show how it's done

B2B digital commerce hits its stride: MSC Industrial, Carrier Enterprise, and Sherwin-Williams show how it's done

B2B ecommerce is moving from experiment to core revenue engine, with real numbers from MSC Industrial, Carrier Enterprise, and Sherwin-Williams proving the poin

MarketScale Newsroom·Jul 8, 2026
B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.

MarketScale Newsroom·Jul 8, 2026
Metropolis: Weekly Drive-in

Metropolis: Weekly Drive-in

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but

MarketScale·Apr 15, 2026
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes

CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging…

Cg Infinity·Jan 31, 2026
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results

CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant…

Cg Infinity·Jan 31, 2026
How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

Cg Infinity·Jan 31, 2026
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Cg Infinity·Jan 29, 2026
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