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B2b Revenue Technology

5 articles from Software & Technology practitioners

U.S. B2B tech spending hit $35.3 billion in the first half of 2026, and the second half looks different

U.S. B2B tech spending hit $35.3 billion in the first half of 2026, and the second half looks different

Circana puts H1 2026 B2B technology revenue at $35.3B, up 10% YoY. Growth moderates to 6% in H2 as pricing dynamics shift and teams rethink GTM.

MarketScale Newsroom·Aug 18, 2026
U.S. B2B tech spending hit $35.3 billion in H1 2026, with cloud leading at 15% growth

U.S. B2B tech spending hit $35.3 billion in H1 2026, with cloud leading at 15% growth

Circana's latest forecast puts U.S. B2B tech reseller revenue up 10% in H1 2026, with cloud, hardware, and software all posting gains.

MarketScale Newsroom·Aug 18, 2026
U.S. B2B tech spending hit $35.3B in H1 2026, with cloud leading at 15% growth

U.S. B2B tech spending hit $35.3B in H1 2026, with cloud leading at 15% growth

Circana's latest forecast shows B2B technology reseller revenue up 10% year over year, with cloud, hardware, and software all posting gains.

MarketScale Newsroom·Aug 12, 2026
Conga plants its Boston flag and 6sense closes the last mile as B2B revenue tech consolidates around AI-driven action

Conga plants its Boston flag and 6sense closes the last mile as B2B revenue tech consolidates around AI-driven action

Conga opens its first U.S. office outside Houston post-PROS acquisition; 6sense ships AI-Recommended Leads to turn ad engagement into CRM-ready contacts.

MarketScale Newsroom·Aug 8, 2026
BlackBerry Is a B2B Enterprise Software Company Now. And the Numbers Prove It.

BlackBerry Is a B2B Enterprise Software Company Now. And the Numbers Prove It.

Most markets still price BlackBerry as a nostalgia trade. QNX revenue up 26%, adjusted EBITDA up 52%, a $1 billion royalty backlog, and a deepening NVIDIA partnership say otherwise. Here is what enterprise buyers and technology leaders need to understand.

MarketScale Newsroom·Jun 29, 2026
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