B2b Digital Commerce

B2B eCommerce's real barrier isn't technology, it's the complexity that digital moves, not removes

Manufacturers and distributors racing to digitize are discovering that platforms shift complexity rather than eliminate it, and loyalty, AI readiness, and data

B2B digital commerce is hitting escape velocity, and distributors who ignore it are already behind

Amazon's 20% Q2 growth and Watsco's 37% digital revenue share signal that B2B ecommerce is no longer optional for distributors and operators.

Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business hits $60B in annualized gross sales while agentic AI agents begin replacing human-driven B2B product discovery.

Amazon Business hits $60 billion in annualized gross sales as agentic AI reshapes B2B procurement

Amazon Business has reached $60B in annualized gross sales, a milestone that arrives just as agentic AI begins rewiring how B2B buyers discover and purchase.

Fastenal's digital sales climb in Q2 as B2B ecommerce reshapes industrial procurement

Fastenal's Q2 digital sales growth and a broader B2B ecommerce surge signal that industrial procurement teams can no longer treat online channels as optional.

B2B ecommerce is posting real numbers, and operators are taking notice

MSC Industrial's Q3 sales crossed $1 billion, with ecommerce leading the way. Here's what the data means for procurement and ops teams.

B2B digital commerce hits its stride: MSC Industrial, Carrier Enterprise, and Sherwin-Williams show how it's done

B2B ecommerce is moving from experiment to core revenue engine, with real numbers from MSC Industrial, Carrier Enterprise, and Sherwin-Williams proving the poin

EY-Shopify Global Alliance with Warren Tomlin

On this episode of the What Just Happened? podcast, host Christine Russo speaks with Warren Tomlin, Managing Partner at EY, on the new alliance his company just made with Shopify. It might seem strange for a company like EY to team with Shopify, but Warren makes a case for it. “It’s not about how it…