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B2b

30 articles from Software & Technology practitioners

Financial services will outspend most U.S. industries in 2026, and H1 B2B tech buying shows where the contracts are moving

Financial services will outspend most U.S. industries in 2026, and H1 B2B tech buying shows where the contracts are moving

Forrester pegs U.S. financial services tech budgets at $495B in 2026. Circana-tracked H1 B2B purchases point to faster cycles in security, AI foundations, and s

MarketScale Newsroom·Aug 20, 2026
B2B SaaS teams are replacing descriptive dashboards with prescriptive intelligence, and the gap is widening fast

B2B SaaS teams are replacing descriptive dashboards with prescriptive intelligence, and the gap is widening fast

From Crayon's 9th annual CI report to SentinelOne's 86% token reduction finding, B2B operators are trading rearview analytics for forward-looking playbooks.

MarketScale Newsroom·Aug 18, 2026
U.S. B2B tech spending hit $35.3 billion in the first half of 2026, and the second half looks different

U.S. B2B tech spending hit $35.3 billion in the first half of 2026, and the second half looks different

Circana puts H1 2026 B2B technology revenue at $35.3B, up 10% YoY. Growth moderates to 6% in H2 as pricing dynamics shift and teams rethink GTM.

MarketScale Newsroom·Aug 18, 2026
Fiserv and Stuut bring agentic AI to enterprise receivables, targeting $2B in collected B2B invoices

Fiserv and Stuut bring agentic AI to enterprise receivables, targeting $2B in collected B2B invoices

Fiserv's Commerce Hub and SnapPay will integrate Stuut's AI agent, which has already processed more than $2B in B2B invoices, to automate order-to-cash workflow

MarketScale Newsroom·Aug 18, 2026
U.S. B2B tech spending hit $35.3 billion in H1 2026, with cloud leading at 15% growth

U.S. B2B tech spending hit $35.3 billion in H1 2026, with cloud leading at 15% growth

Circana's latest forecast puts U.S. B2B tech reseller revenue up 10% in H1 2026, with cloud, hardware, and software all posting gains.

MarketScale Newsroom·Aug 18, 2026
80% of B2B tech buyers now use AI agents, forcing procurement and sales teams to rebuild how enterprise deals get done

80% of B2B tech buyers now use AI agents, forcing procurement and sales teams to rebuild how enterprise deals get done

IDC finds 8 in 10 B2B tech buyers already use AI agents in purchasing decisions, while Gartner projects 80% of CSOs will require AI-augmented sales plans by 203

MarketScale Newsroom·Aug 17, 2026
B2B eCommerce's real barrier isn't technology, it's the complexity that digital moves, not removes

B2B eCommerce's real barrier isn't technology, it's the complexity that digital moves, not removes

Manufacturers and distributors racing to digitize are discovering that platforms shift complexity rather than eliminate it, and loyalty, AI readiness, and data

MarketScale Newsroom·Aug 15, 2026
Fiserv and Stuut bring agentic AI to enterprise receivables, targeting $2B+ in B2B invoice automation

Fiserv and Stuut bring agentic AI to enterprise receivables, targeting $2B+ in B2B invoice automation

Fiserv's Commerce Hub and SnapPay will integrate with Stuut's AI agent, which has already processed over $2B in B2B invoices, to automate order-to-cash workflow

MarketScale Newsroom·Aug 15, 2026
Bending Spoons acquires Airtable at 2.7x ARR, an 89% collapse from its 2021 peak valuation

Bending Spoons acquires Airtable at 2.7x ARR, an 89% collapse from its 2021 peak valuation

Bending Spoons is buying Airtable at a $1.29B enterprise value, a fraction of its $11.7B 2021 peak, sending a sharp signal to B2B SaaS operators.

MarketScale Newsroom·Aug 14, 2026
U.S. B2B tech spending hit $35.3B in H1 2026, with cloud leading at 15% growth

U.S. B2B tech spending hit $35.3B in H1 2026, with cloud leading at 15% growth

Circana's latest forecast shows B2B technology reseller revenue up 10% year over year, with cloud, hardware, and software all posting gains.

MarketScale Newsroom·Aug 12, 2026
B2B digital commerce is hitting escape velocity, and distributors who ignore it are already behind

B2B digital commerce is hitting escape velocity, and distributors who ignore it are already behind

Amazon's 20% Q2 growth and Watsco's 37% digital revenue share signal that B2B ecommerce is no longer optional for distributors and operators.

MarketScale Newsroom·Aug 10, 2026
Conga plants its Boston flag and 6sense closes the last mile as B2B revenue tech consolidates around AI-driven action

Conga plants its Boston flag and 6sense closes the last mile as B2B revenue tech consolidates around AI-driven action

Conga opens its first U.S. office outside Houston post-PROS acquisition; 6sense ships AI-Recommended Leads to turn ad engagement into CRM-ready contacts.

MarketScale Newsroom·Aug 8, 2026
Fiserv and Stuut bring agentic AI to enterprise order-to-cash, with $2B in invoices already processed

Fiserv and Stuut bring agentic AI to enterprise order-to-cash, with $2B in invoices already processed

Fiserv's Commerce Hub and SnapPay are integrating with Stuut's AI agent, which has already processed more than $2B in B2B invoices since the startup's 2024 foun

MarketScale Newsroom·Aug 7, 2026
94% of B2B buyers fact-check AI research before trusting it, TrustRadius finds

94% of B2B buyers fact-check AI research before trusting it, TrustRadius finds

TrustRadius's 2026 B2B Buying Disconnect Report shows AI speeds software research but hasn't replaced peer reviews, demos, or trials as the decisive buying sign

MarketScale Newsroom·Aug 6, 2026
Agentic AI is rewriting the rules of B2B sourcing, and Alibaba's Accio is the latest proof

Agentic AI is rewriting the rules of B2B sourcing, and Alibaba's Accio is the latest proof

Alibaba's Accio platform adds autonomous sourcing agents as B2B ecommerce accelerates, with new players like Sazo bringing agentic AI to cross-border trade infr

MarketScale Newsroom·Aug 3, 2026
Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business hits $60B in annualized gross sales while agentic AI agents begin replacing human-driven B2B product discovery.

MarketScale Newsroom·Jul 31, 2026
94% of B2B buyers fact-check AI research, and peer reviews still close the deal

94% of B2B buyers fact-check AI research, and peer reviews still close the deal

TrustRadius's 2026 B2B Buying Disconnect Report finds AI is now standard in software purchasing, but human validation remains the decisive factor.

MarketScale Newsroom·Jul 31, 2026
Amazon Business hits $60 billion in annualized gross sales as agentic AI reshapes B2B procurement

Amazon Business hits $60 billion in annualized gross sales as agentic AI reshapes B2B procurement

Amazon Business has reached $60B in annualized gross sales, a milestone that arrives just as agentic AI begins rewiring how B2B buyers discover and purchase.

MarketScale Newsroom·Jul 29, 2026
Fastenal's digital sales climb in Q2 as B2B ecommerce reshapes industrial procurement

Fastenal's digital sales climb in Q2 as B2B ecommerce reshapes industrial procurement

Fastenal's Q2 digital sales growth and a broader B2B ecommerce surge signal that industrial procurement teams can no longer treat online channels as optional.

MarketScale Newsroom·Jul 28, 2026
Anthropic Launches Claude Opus 5 and Puts a Dial on Your AI Bill. Here Is What It Means for B2B Teams.

Anthropic Launches Claude Opus 5 and Puts a Dial on Your AI Bill. Here Is What It Means for B2B Teams.

Anthropic released Claude Opus 5 today at identical pricing to Opus 4.8, with performance approaching Fable 5 at half the cost and a new effort dial that converts unpredictable AI bills into a lever enterprise teams can actually manage. Here is what it means for B2B buyers running AI in production.

MarketScale Newsroom·Jul 24, 2026
Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement

Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement

Kaspersky chose WebEngage for marketing automation after vetting it like a security product, with PII controls and secure access built in from day one.

MarketScale Newsroom·Jul 20, 2026
Agentic AI, infrastructure risk, and timing: the B2B tech signals operators can't ignore in 2026

Agentic AI, infrastructure risk, and timing: the B2B tech signals operators can't ignore in 2026

From agentic AI deployments in APAC to a 19-day model shutdown, 2026's B2B tech story is about operational readiness, not just adoption.

MarketScale Newsroom·Jul 16, 2026
B2B ecommerce is posting real numbers, and operators are taking notice

B2B ecommerce is posting real numbers, and operators are taking notice

MSC Industrial's Q3 sales crossed $1 billion, with ecommerce leading the way. Here's what the data means for procurement and ops teams.

MarketScale Newsroom·Jul 14, 2026
B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

Jakarta's B2B Tech Asia Expo 2026 showcased agentic AI and no-code agent deployment as the next frontier for enterprise operations in Asia-Pacific.

MarketScale Newsroom·Jul 12, 2026
B2B digital commerce hits its stride: MSC Industrial, Carrier Enterprise, and Sherwin-Williams show how it's done

B2B digital commerce hits its stride: MSC Industrial, Carrier Enterprise, and Sherwin-Williams show how it's done

B2B ecommerce is moving from experiment to core revenue engine, with real numbers from MSC Industrial, Carrier Enterprise, and Sherwin-Williams proving the poin

MarketScale Newsroom·Jul 8, 2026
B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.

MarketScale Newsroom·Jul 8, 2026
Y Combinator's B2B roster hits 2,623 startups as demand for specialized services accelerates

Y Combinator's B2B roster hits 2,623 startups as demand for specialized services accelerates

YC's B2B portfolio now spans 2,623 funded startups, while Forbes projects the consulting market alone will hit $260.5B.

MarketScale Newsroom·Jul 7, 2026
Nexchip, Meituan, Apptronik and more: the B2B tech moves shaping global markets this week

Nexchip, Meituan, Apptronik and more: the B2B tech moves shaping global markets this week

From a $890M Hong Kong share sale to humanoid robot training hubs, a wave of B2B tech developments landed on June 30, 2026.

MarketScale Newsroom·Jul 3, 2026
Tech Mahindra and Telefónica Germany expand partnership to build private cloud platform

Tech Mahindra and Telefónica Germany expand partnership to build private cloud platform

Tech Mahindra and Telefónica Germany are building a multi-year private cloud and PaaS platform to modernize telecom infrastructure and expand B2B capabilities.

MarketScale Newsroom·Jul 2, 2026
Randevu GmbH brings headless cloud infrastructure to B2B platform builders

Randevu GmbH brings headless cloud infrastructure to B2B platform builders

Randevu GmbH offers headless cloud infrastructure that B2B companies use to build and scale multi-sided digital platforms.

MarketScale Newsroom·Jul 1, 2026
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