Apple

Apple raised Mac trade-in credit by up to 28%. It is credit, not cash, and that changes the fleet math.

Apple raised US trade-in estimates across iPhone, iPad, Mac and Apple Watch on 6 August, with Mac gains reaching roughly 28%, and added Google Pixel and OnePlus handsets for the first time. The increase is real, but it is store credit rather than cash, and third-party buyback still pays materially more at the top of the range.

Apple Just Started Leasing iPhones. The Enterprise Lesson Is Not About Apple.

Apple launched Apple Upgrade today, a US leasing program backed by Klarna with iPhone starting at $17.99 per month. It is a consumer program, but it lands during component-driven price inflation and elevated capital costs, and it validates a shift enterprise IT has been making for years. Here is the read for IT and finance leaders.

Apple Just Reclaimed the World's Most Valuable Company Title From Nvidia. Here Is What the Tech Rotation Means for Enterprise Strategy.

Apple reclaimed the title of world's most valuable company today, July 17, 2026, surpassing Nvidia at $4.91 trillion as a semiconductor sell-off and a broader technology rotation rewarded Apple's ecosystem durability over AI infrastructure spending. Here is what the shift means for enterprise technology strategy.

AMAG Launches Wallet-Enabled Ecosystem for Seamless Mobile Credentialing

As mobile credentials increasingly replace traditional keys and cards, organizations are grappling with how to streamline access across a diverse user base. With technologies like NFC and digital wallets gaining traction, the conversation is shifting from “if” mobile access is the future to “how” it should be delivered. According to Juniper Research, digital wallet…

The Apple Vision Pro Keeps Things in the Apple Family. Could it Embrace an Open, Modular Approach in the Future?

Apple’s dive into virtual and augmented reality with the Apple Vision Pro shows it’s sticking to its game plan: Keeping things in the Apple family. This move means everything works smoothly together, especially with stuff like Apple TV, to give users a top-notch, all-in-one experience. But here’s the thing: As tech keeps changing, people…