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Ai Strategy

29 articles from Software & Technology practitioners

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

BCG and Ramp/Revelio Labs data show 66% of regular AI users get little guidance, and strategic clarity outperforms tool access in measurable impact.

MarketScale Newsroom·Jul 13, 2026
Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

High-intensity AI adopters grew headcount 10%+ in 24 months, but 66% of workers got no guidance on using the time saved.

MarketScale Newsroom·Jul 13, 2026
B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is posting real numbers — and operators are taking notice

MSC Industrial's Q3 topped $1B in sales as B2B ecommerce adoption accelerates. Here's what the data means for procurement and ops teams.

MarketScale Newsroom·Jul 13, 2026
Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

86% of C-suites are raising AI budgets, yet only 32% report sustained impact. Prompt injection, shadow AI, and data gaps explain why.

MarketScale Newsroom·Jul 8, 2026
Uber, Starbucks AI investments expose enterprise ROI gap

Uber, Starbucks AI investments expose enterprise ROI gap

Uber burned its full 2026 AI budget in four months. Starbucks killed an AI inventory system after nine. Here's what enterprise operators must do differently.

MarketScale Newsroom·Jul 8, 2026
Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

The gaming cuts are the story everyone is running. The operations story is where the money is going.

MarketScale·Jul 6, 2026
AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

Uber burned its entire 2026 AI budget in four months. Starbucks scrapped its AI inventory system after nine months. Enterprise operators are now demanding proof

MarketScale Newsroom·Jul 5, 2026
Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Major corporations are moving past open AI access and toward usage limits and ROI frameworks, signaling a new phase of enterprise adoption.

MarketScale Newsroom·Jul 2, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Most enterprise AI pilots never scale. Here's what separates organizations that reach production from those stuck in perpetual experimentation.

MarketScale Newsroom·Jun 20, 2026
Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

A survey of 1,550 AI decision-makers finds 73% of enterprises use AI regularly, yet just 10% call it core to how their business runs.

MarketScale Newsroom·Jun 18, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI is moving beyond experimentation into full-scale deployment, reshaping operations, decision-making, and competitive positioning across industries.

MarketScale Newsroom·Jun 18, 2026
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Cg Infinity·Apr 24, 2026
A Practical Conversation About AI in Business: From Hype to Real-World Impact

A Practical Conversation About AI in Business: From Hype to Real-World Impact

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Ben Thomas·Apr 15, 2026
The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs

The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs

Cybersecurity is no longer a concern reserved for large enterprises—it has become a defining issue for businesses of every size. Over the past decade, the rapid rise of cloud computing, artificial intelligence, and cryptocurrency has fundamentally reshaped the threat landscape, lowering the barrier to entry for cybercriminals and expanding the range of viable targets….

Ben Thomas·Apr 9, 2026
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy

How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…

Cg Infinity·Mar 13, 2026
AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

Artificial intelligence is no longer a future-state discussion—it’s a present-day leadership priority. As enterprises accelerate the adoption of generative AI and automation tools, hiring strategies are evolving alongside broader business transformation. According to McKinsey’s 2025 State of AI report, 88% of organizations now report using AI in at least one business function, underscoring how…

Cg Infinity·Feb 20, 2026
QumulusAI Provides A Clear Roadmap for Scaling AI Platforms to Thousands of Users

QumulusAI Provides A Clear Roadmap for Scaling AI Platforms to Thousands of Users

Scaling AI platforms can raise questions about how to expand across locations and support higher user volumes. Growth often requires deployments in multiple data centers and regions. Mazda Marvasti, the CEO of Amberd, says having a clear path to scale is what excites him most about the company’s current direction. He notes that expanding…

Qumulusai·Feb 19, 2026
Buy, Build & AI: Your New Software Strategy for Energy Leaders

Buy, Build & AI: Your New Software Strategy for Energy Leaders

Energy companies are running into a hard truth: the old “buy vs. build” debate no longer fits today’s reality—especially as AI moves from experiment to expectation. A modern software strategy must now account for cloud-native, modular ecosystems, where open APIs, integrations, and AI-ready interfaces determine how quickly teams can launch, adapt, and scale. Early…

Cg Infinity·Feb 3, 2026
Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences

Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences

Video games have rapidly evolved from niche entertainment to a dominant cultural force, reshaping how people interact, play, and connect with brands. With the gaming industry expected to surpass $300 billion in yearly revenue by 2030, businesses are increasingly asking: how can brands authentically integrate into games without alienating audiences? Meanwhile, developers face the…

John Davidson·Sep 24, 2025
Digital Tools Driving Excellence: How AI, Blockchain, and Analytics Transform EY’s Client Outcomes

Digital Tools Driving Excellence: How AI, Blockchain, and Analytics Transform EY’s Client Outcomes

The Digital Imperative in Professional Services In today’s rapidly evolving business landscape, the integration of advanced digital tools—from AI and machine learning to blockchain and sophisticated analytics—has become essential for delivering exceptional audit quality, tax strategy effectiveness, and advisory outcomes. At EY, we’re witnessing firsthand how these technologies are not just enhancing our capabilities…

Uncategorized·Aug 26, 2025
How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

The Digital Revolution in Professional Services The integration of AI and digital platforms is fundamentally reshaping how teams collaborate, upskill, and deliver value to clients at EY. This transformation extends beyond simple automation—it represents a paradigm shift in how professional services firms operate, innovate, and create competitive advantage. We asked industry thought leaders to share…

Uncategorized·Aug 26, 2025
Workforce, Housing, and Growth: How Applied Digital Is Revitalizing a Rural Town Through AI Infrastructure

Workforce, Housing, and Growth: How Applied Digital Is Revitalizing a Rural Town Through AI Infrastructure

As AI infrastructure spreads beyond tech hubs and into America’s heartland, companies face a new imperative: not just to build facilities—but to build trust, local partnerships, and long-term value for the communities that host them. In Ellendale, North Dakota, Applied Digital’s Polaris Forge 1 campus has become a case study in what rural revitalization…

Applied Digital·Jul 15, 2025
The Future of Fiber: Strategies and Collaboration

The Future of Fiber: Strategies and Collaboration

As next-generation broadband continues to transform digital experiences across the U.S., Internet Service Providers (ISPs) are reshaping how we think about infrastructure, speed, and scalability. The industry is no longer just about faster speeds—it’s about smarter service, tailored rollouts, and future-ready networks that can meet the evolving needs of homes, businesses, and communities. In this…

Software And Technology·May 14, 2025
AMAG Builds Customer Trust with End-to-End Supply Chain Ownership

AMAG Builds Customer Trust with End-to-End Supply Chain Ownership

In a world where global supply chains are often fragile and reactive, AMAG Technology is taking a bold stance with a proactive, end-to-end approach. Total supply chain ownership—controlling everything from component sourcing to final product delivery—isn’t just a buzzword; it’s a lifeline in a volatile global market. With disruptions ranging from geopolitical tensions to…

Software And Technology·Mar 27, 2025
Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.

Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.

In the rapidly evolving world of digital commerce, how can businesses harness the power of generative AI without crossing the ethical line of consumer privacy? Making best use of generative AI in digital commerce is proving a more difficult balancing act than the initial hype around tools like ChatGPT may have signaled. A…

Jon Reily·Apr 5, 2024
As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As the modern business landscape continues to rapidly integrate AI, it’s imperative to approach its applications with a discerning eye. While the capabilities of AI are vast, it’s a myth to consider it a panacea; understanding its strengths and limitations is crucial. This is precisely where the ethical mandates around AI come into…

Ariadna Navarro·Aug 3, 2023
EY-Shopify Global Alliance with Warren Tomlin

EY-Shopify Global Alliance with Warren Tomlin

On this episode of the What Just Happened? podcast, host Christine Russo speaks with Warren Tomlin, Managing Partner at EY, on the new alliance his company just made with Shopify. It might seem strange for a company like EY to team with Shopify, but Warren makes a case for it. “It’s not about how it…

Christine Russo·May 23, 2023
AI’s Exponential Influence: Beyond Speed to Societal Transformation

AI’s Exponential Influence: Beyond Speed to Societal Transformation

Michael Maniscalco, CTO of Applied Digital, anticipates the rapid acceleration of AI development, emphasizing that its growth is expected to be exponential and possibly beyond. Noting the surge in investments and the broad market interest, he underscores AI’s transformative potential not just in economic terms but in reshaping societal structures. Maniscalco cites examples such as…

Software And Technology·Jan 2, 2023
Harnessing North Dakota’s Natural Advantages

Harnessing North Dakota’s Natural Advantages

Michael Maniscalco, CTO of Applied Digital, highlights the company’s strategic decision to establish its initial data centers in North Dakota. By leveraging the region’s unique low-cost power and natural cooling, they not only make the training of models cost-effective due to their high power demands but also enhance environmental sustainability. He clarifies that these centers…

Software And Technology·Jan 2, 2023
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