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Ai Strategy

30 articles from Software & Technology practitioners

Microsoft frames its Ignite security week around AI agents with real access

Microsoft frames its Ignite security week around AI agents with real access

A Security Pre-Day and four security themes: at Ignite, Microsoft treats every decision to adopt an AI agent as a trust decision.

MarketScale Newsroom·Oct 1, 2026
Adobe's AI-first recurring revenue grew more than 150% in a year

Adobe's AI-first recurring revenue grew more than 150% in a year

Adobe's AI-first ARR grew more than 150% year over year. Adobe now reports as one segment built for unified selling.

MarketScale Newsroom·Sep 28, 2026
Phocas finds 39% of distributors don't measure sales forecast accuracy

Phocas finds 39% of distributors don't measure sales forecast accuracy

Phocas surveyed 100+ distributors: 49% already sell with AI, yet 39% don’t track forecast accuracy—and win-rate tracking differs by sales strategy.

MarketScale Newsroom·Sep 27, 2026
Only 6% of companies get value from AI, Forbes reports

Only 6% of companies get value from AI, Forbes reports

Forbes' Sept. 16 enterprise AI coverage puts AI value at 6% of companies and points buyers toward model mixes, governance and security spend.

MarketScale Newsroom·Sep 17, 2026
Sivers’ $1.2B pipeline has photonics and RF programs slated for 2027 production

Sivers’ $1.2B pipeline has photonics and RF programs slated for 2027 production

Sivers is shifting from NRE work to product ramps. The signal for operators: lock in packaging, test, and supply now.

MarketScale Newsroom·Aug 29, 2026
Anthropic’s mega-IPO prep is forcing enterprise buyers to treat AI vendors like long-term critical infrastructure

Anthropic’s mega-IPO prep is forcing enterprise buyers to treat AI vendors like long-term critical infrastructure

Bloomberg reports Anthropic is sizing an IPO to rival SpaceX’s record, while its revenue run rate and policy moves push enterprise procurement toward stronger g

MarketScale Newsroom·Aug 22, 2026
AI ambitions could push SpaceX to tens of trillions in value by the 2030s, analyst argues

AI ambitions could push SpaceX to tens of trillions in value by the 2030s, analyst argues

Mach33 Financial Group says SpaceX's AI pivot is the real long-term value driver, while Google restructures DeepMind and ByteDance races toward a massive new mo

MarketScale Newsroom·Aug 16, 2026
B2B eCommerce's real barrier isn't technology, it's the complexity that digital moves, not removes

B2B eCommerce's real barrier isn't technology, it's the complexity that digital moves, not removes

Manufacturers and distributors racing to digitize are discovering that platforms shift complexity rather than eliminate it, and loyalty, AI readiness, and data

MarketScale Newsroom·Aug 15, 2026
SpaceX revenue nearly doubled as Starlink and AI businesses surge, but the spending is far from over

SpaceX revenue nearly doubled as Starlink and AI businesses surge, but the spending is far from over

SpaceX's debut financial results show revenue nearly doubling, powered by Starlink and AI, even as executives warn the investment cycle is still ramping up.

MarketScale Newsroom·Aug 14, 2026
Bending Spoons acquires Airtable at 2.7x ARR, an 89% collapse from its 2021 peak valuation

Bending Spoons acquires Airtable at 2.7x ARR, an 89% collapse from its 2021 peak valuation

Bending Spoons is buying Airtable at a $1.29B enterprise value, a fraction of its $11.7B 2021 peak, sending a sharp signal to B2B SaaS operators.

MarketScale Newsroom·Aug 14, 2026
Enterprise AI is splitting into two economies: leaders redesigning operations and spenders chasing ROI that never arrives

Enterprise AI is splitting into two economies: leaders redesigning operations and spenders chasing ROI that never arrives

A clear divide is emerging in enterprise AI: organizations that redesign how work gets done are pulling ahead, while those treating AI as a tool layer are falli

MarketScale Newsroom·Aug 7, 2026
Anthropic and Blackstone's $1.5B venture Ode bets AI implementation beats model selection for enterprise value

Anthropic and Blackstone's $1.5B venture Ode bets AI implementation beats model selection for enterprise value

Ode, a $1.5B Anthropic-backed joint venture, launches to embed elite engineers inside enterprises, arguing that implementation is where AI's real business value

MarketScale Newsroom·Jul 28, 2026
Anthropic and Blackstone launch Ode, a $1.5B joint venture betting AI implementation beats model-building as an enterprise business

Anthropic and Blackstone launch Ode, a $1.5B joint venture betting AI implementation beats model-building as an enterprise business

Ode with Anthropic launches as a $1.5B AI implementation firm backed by Blackstone, Hellman & Friedman, and Goldman Sachs, deploying elite engineers inside ente

MarketScale Newsroom·Jul 28, 2026
Agentic procurement doesn't build a leaner finance team: it builds a different one

Agentic procurement doesn't build a leaner finance team: it builds a different one

The question landing in nearly every finance leader's inbox right now is some version of the same thing: what does AI actually change for our teams? It's a fair question, and the honest answer is that much of what's been marketed as transformation has fallen short of the label. Automation tools have

Andrea Miller·Jul 27, 2026
AI is deployed in 57% of enterprises, but only 11% have hit their top two goals

AI is deployed in 57% of enterprises, but only 11% have hit their top two goals

Kyndryl's 2026 People Readiness Report finds enterprise AI deployment has surged while workforce confidence and goal attainment have both fallen.

MarketScale Newsroom·Jul 26, 2026
Wipro's large deal bookings hit $1.6B in Q1, growing 12.9% sequentially as AI-enabled contracts anchor growth strategy

Wipro's large deal bookings hit $1.6B in Q1, growing 12.9% sequentially as AI-enabled contracts anchor growth strategy

Wipro posted $1.6B in large deal bookings for Q1 FY27, a 12.9% sequential jump, even as overall IT services revenue dipped slightly quarter-over-quarter.

MarketScale Newsroom·Jul 26, 2026
Kyndryl's 2026 People Readiness Report: AI deployment hit 57% of enterprises, but only 11% are hitting their goals

Kyndryl's 2026 People Readiness Report: AI deployment hit 57% of enterprises, but only 11% are hitting their goals

AI is in 57% of enterprises, yet only 11% have hit both top objectives. Kyndryl's new report explains why workforce readiness is the missing variable.

MarketScale Newsroom·Jul 24, 2026
SAP is redeploying workers and cutting travel costs to fund an all-in AI push

SAP is redeploying workers and cutting travel costs to fund an all-in AI push

SAP is tightening hiring and travel budgets to redirect capital toward AI, completing the Dremio and Prior Labs acquisitions as it builds a unified data-to-AI platform.

MarketScale Newsroom·Jul 24, 2026
SAP reshuffles spending to chase agentic AI returns

SAP reshuffles spending to chase agentic AI returns

SAP is concentrating hiring on core AI roles and suspending non-AI travel, as new research shows enterprise AI ROI rising from 16% to 21% in 2026, with agentic AI returns projected to more than quadruple in two years.

MarketScale Newsroom·Jul 22, 2026
Anthropic's $1.5B joint venture Ode puts forward-deployed engineers inside enterprise clients to close the AI implementation gap

Anthropic's $1.5B joint venture Ode puts forward-deployed engineers inside enterprise clients to close the AI implementation gap

Ode with Anthropic, a $1.5B joint venture backed by Blackstone, Goldman Sachs, and Hellman & Friedman, embeds engineers directly inside enterprises.

MarketScale Newsroom·Jul 20, 2026
Why enterprise AI programs stall before scaling, and what the roadmap actually requires

Why enterprise AI programs stall before scaling, and what the roadmap actually requires

Most enterprise AI budgets are spent on pilots that never reach production. A five-step adoption roadmap built around readiness, governance, and business KPIs c

MarketScale Newsroom·Jul 20, 2026
AI monetization, model efficiency, and India's infrastructure gap shape enterprise AI decisions

AI monetization, model efficiency, and India's infrastructure gap shape enterprise AI decisions

Earnings season is surfacing real AI revenue, models are getting leaner, and India's chip deficit is forcing a rethink of AI sovereignty strategy.

MarketScale Newsroom·Jul 18, 2026
Apple Just Reclaimed the World's Most Valuable Company Title From Nvidia. Here Is What the Tech Rotation Means for Enterprise Strategy.

Apple Just Reclaimed the World's Most Valuable Company Title From Nvidia. Here Is What the Tech Rotation Means for Enterprise Strategy.

Apple reclaimed the title of world's most valuable company today, July 17, 2026, surpassing Nvidia at $4.91 trillion as a semiconductor sell-off and a broader technology rotation rewarded Apple's ecosystem durability over AI infrastructure spending. Here is what the shift means for enterprise technology strategy.

MarketScale Newsroom·Jul 17, 2026
Info-Tech study: enterprises with a formal AI strategy are 3x more likely to report measurable impact

Info-Tech study: enterprises with a formal AI strategy are 3x more likely to report measurable impact

Info-Tech Research Group's June 2026 survey of 551 senior leaders finds that governed AI strategy, data readiness, and executive ownership separate leaders from

MarketScale Newsroom·Jul 17, 2026
Only 26% of enterprises say AI governance keeps pace with deployment, Smarsh study finds

Only 26% of enterprises say AI governance keeps pace with deployment, Smarsh study finds

A Smarsh study conducted by FTI Consulting finds 55% of enterprises are deploying AI but only 26% have governance that matches the pace.

MarketScale Newsroom·Jul 16, 2026
Agentic AI readiness is now a procurement and operations priority, not just an IT decision

Agentic AI readiness is now a procurement and operations priority, not just an IT decision

Enterprises that delay agentic AI readiness risk competing on cost rather than innovation as early adopters build internal expertise and governance frameworks n

MarketScale Newsroom·Jul 14, 2026
Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

High-intensity AI adopters grew headcount 10%+ in 24 months, but 66% of workers got no guidance on using the time saved.

MarketScale Newsroom·Jul 13, 2026
Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

86% of C-suites are raising AI budgets, yet only 32% report sustained impact. Prompt injection, shadow AI, and data gaps explain why.

MarketScale Newsroom·Jul 8, 2026
Uber, Starbucks AI investments expose enterprise ROI gap

Uber, Starbucks AI investments expose enterprise ROI gap

Uber burned its full 2026 AI budget in four months. Starbucks killed an AI inventory system after nine. Here's what enterprise operators must do differently.

MarketScale Newsroom·Jul 8, 2026
Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

The gaming cuts are the story everyone is running. The operations story is where the money is going.

MarketScale·Jul 6, 2026
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Ai Strategy: Software & Technology Articles | MarketScale