Ai In Marketing

RainFocus connects Adobe Workfront and AEM to event workflows, closing the manual data gap for enterprise marketing teams

RainFocus launched two Adobe Experience Manager integrations that sync session data and enforce brand governance across large-scale event programs.

SpringDB clients double or triple conversions by treating ZoomInfo as a full GTM platform, not a single-team tool

Go-to-market consultancy SpringDB reports 2X–3X conversion lifts and 300% database usability gains after rebuilding client data on ZoomInfo's AI GTM platform.

Metropolis: Weekly Drive-in

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but

How Thoughtful Experience Design in Marketing Cloud Implementation Leads to Better Business Outcomes

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. A successful Marketing Cloud implementation requires more than individual features working in isolation. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and…

Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences

Video games have rapidly evolved from niche entertainment to a dominant cultural force, reshaping how people interact, play, and connect with brands. With the gaming industry expected to surpass $300 billion in yearly revenue by 2030, businesses are increasingly asking: how can brands authentically integrate into games without alienating audiences? Meanwhile, developers face the…

Partner Marketing Builder – Access Verizon-branded assets

Partner Marketing Builder Site Meridith Scott at Verizon offers valuable insights into using the Partner Marketing Builder, a pivotal resource for partners involved in co-branded marketing initiatives. Meridith elaborates on the essential features of the Partner Marketing Builder, particularly emphasizing the Verizon Assets section. She explains how to effectively navigate and download a variety of…

RSA 2023 Recap

A recap of RSA 2023’s key moments.

Are Chatbots for PR a Boon, an Annoyance, or a Replacement? For Now, They’re All of the Above

At what point will chatbots like ChatGPT automate the entire PR industry? Big questions like that have been tossed around about a number of industries since ChatGPT’s meteoric rise to fame after its release in November. But when it comes to chatbots for PR specifically, their strengths are actually not in writing complete stories…

How COVID-19 Changed the Marketing Game

COVID-19 reshaped the landscape for every industry and every area of business. And while logistics and supply-chain issues may grab all the headlines, marketing changed a lot during the pandemic. Shockoe’s Dan Cui, VP of Sales & Business Development, and Dexter Williams, Digital Marketing Strategist, came together to share their insights on the shifts COVID-19…