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6 articles from Retail practitioners

Sizzle Clip - Victoria's Secret

Sizzle Clip - Victoria's Secret

Melissa Gonzalez·Aug 5, 2026
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype

Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Melissa Gonzalez·Mar 25, 2026
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning

Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

John Davidson·Jan 15, 2026
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 2)

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 2)

Brands seeking genuine attention must rethink creativity in an age of messaging overload and audience fatigue

Ron Stefanski·Feb 4, 2025
Self-Service BOPIS and Other Retail Trends

Self-Service BOPIS and Other Retail Trends

Retailers are reimagining fulfillment as consumers demand faster, frictionless ways to shop across channels

Software And Technology·Jan 26, 2025
Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers

Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers

Retailers are leveraging personalized data and technology to build deeper customer relationships and drive loyalty in an increasingly competitive market

Melissa Gonzalez·Apr 1, 2024
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